Pub 10 2021 Issue 2

Pub. 10 2021 Issue 2 27 a J.D. Power Coronavirus Pulse Survey, roughly 12% of U.S. consumers now use digital banking a little more often, 16% a lot more often, and 4-5% are using it for the first time. Each of these segments reaches the limits of self-service at very different times and places inside digital channels. Fortunately, there’s been a recent sea change in the “economy of action” and the associated “costs of effort” in and across options available to banking consumers. With the advent of “personal digital,” high-quality engagement and personal service can be rendered in real-time at the limits of self-service no matter where those limits are encountered in digital channels. Eric Cook, WSI, closed the conference with his thought- provoking presentation titled, “The Genie is Out of the Bottle — Connecting and Engaging with the New Consumer in a Post Pandemic World.” People staying home to shelter in place, businesses closing, and a massive shift to online services across all industries have caused today’s consumer to change their behavior — and chances are they won’t ever go back to the “way it was,” even if they could. Community bankers had to quickly adapt to staff working from home, no more lobby traffic, increased mobile banking usage, and embracing a “digital experience” whether they wanted to or not. As we look towards the future, will our customers be forever changed in how they interact with us? Most experts say “yes,” and it’s up to us to figure out how to market to and build relationships with our customers in this new post-pandemic world using online tools and social networking strategies. There was also a KBA first-ever interactive trade show with 16 exhibitors. Thank you to our sponsors: GOLD : KBA Insurance; SILVER : CalTech, DCI; BRONZE : Network Box USA, Artic Wolf The 2022 Bank Technology Conference and Showcase will be held February 7-8 at the Wichita Hyatt Regency Hotel. How Do You Picture Kansas? We want your snapshots of Kansas events, landscapes, weather, wildlife and more. PICTURING KANSAS Pictures to be submitted for the 2022 calendar need to be taken June 1, 2020 – May 31, 2021. E-mail high-resolution digital files (300 dpi at 4” x 6” in TIFF or JPEG format) to Julie Taylor at jtaylor@ksbankers.com. To order official KBA ‘Scenes of Kansas’ calendars , contact Julie Taylor at jtaylor@ksbankers.com. Dianna Fisher of SJN Bank of Kansas, St. John submitted this photo of her granddaughter “making friends with the pigs”, taken by her daughter-in-law Rachel Fisher in Stafford County. “making friends with the pigs”