Pub. 10 2021 Issue 4

Pub. 10 2021 Issue 4 13 “As a large community regional bank with a diversified suite of financial products and services, we knew that we needed a way to get branded, compliant, approved messaging out into the marketplace in an efficient, cost-effective manner,” said Sara Becker, senior vice president and director of marketing and communications at First Interstate. “That led us to BankMarketingCenter.com and the development of a private label portal.” First Interstate’s portal is a custom-designed, automated system that organizes assets, streamlines the review process, tracks projects at every stage of development, archives the entire project process from start to finish, offers high-quality templates along with thousands of images, and ensures both information accuracy and brand standards compliance. “Anything going through our agency was expensive and had a long turnaround time; sometimes as long as two weeks,” said Rhianna H. Tretin, marketing and PR specialist at First Interstate. “And, we could never be sure that the information in those materials was current and compliant. When we access materials in the portal, we know that the information in those templates is current and that it meets compliance demands.” BankMarketingCenter. com allows First Interstate Bank to get its marketing Neal Reynolds, President, BankMarketingCenter.com message out quickly, efficiently, and always on-brand. The bank’s 1,200 users can access approved, branded materials through the portal and customize them in seconds to target their local markets and then have them downloaded or electronically delivered to the approved vendor. The software also builds in controls from a budget and compliance standpoint since there are levels of access and approval for different users. Once a marketing product is ordered, the technology automatically routes the request through marketing/compliance for approval. Once approved, the product is sent directly to the bank’s approved printer or media outlet. By working wit h BankMarketingCenter.com, First Interstate Bank can maintain control of its brand image and empower teammembers at the local level with high-quality, professionally created ads and marketing materials they can customize. The portal has helped the bank save thousands of dollars in marketing costs, facilitate compliance, and respond more quickly to demands for marketing materials. And the bank anticipates that this trend will continue as it expands its use of the customized private label portal. Busby concludes with this thought: “That is why when choosing a platform and package, you must not only consider your marketing needs, but also ensure that meeting them with martech falls within the scope of your department’s capabilities. Throughout the selection process, remember your end goal: You are aiming for better, personalized communication and smarter use of your team’s capabilities. The right software is out there — you just may need to poke around before you find it.” We couldn’t agree more.