16 Here at the Kansas Bankers Association, it’s our mission to support our member banks and bankers with leadership, advocacy, and education to benefit the communities and customers they serve. One very important aspect of that support is helping our members through our endorsed vendors. KBA’s selection of endorsed vendors is dynamic. Once selected, a vendor doesn’t simply enjoy permanent endorsed vendor status. As new suppliers and technologies appear, we know we must continually review these vendors to ensure they are, in fact, the best organizations in their field. We also work to assure our member banks that they will continue to receive the best services in the industry; services they need to grow and succeed. As your association, we believe it’s important to keep our members abreast of new trends, developments, and opportunities in this fast and ever-evolving industry. We’re taking this opportunity to update you on developments in the area of marketing, brought to you by Neal Reynolds, founder and president of our endorsed partner, BankMarketingCenter.com. Reynolds: Thanks for giving me the opportunity to address your members. We are committed to bringing Kansas banks the best in marketing messaging, which is so critical, especially in the face of so many challenges. The competition for customers has become incredibly tough and we all recognize the important role that strategic, compelling, and relevant marketing messaging can play in the fight for market share. KBA: Neal, you mentioned that an organization — Canva — has found its way into some community banks and that this webbased template-building platform is being looked at as a low-cost alternative to BankMarketingCenter.com. Reynolds: Yes, that’s true. But the real truth is that our services are very different. For starters, yes, a template-driven software application can make the creation of marketing products quick and easy. But as in everything in life, you get what you pay for, right? Can a template-driven design program like Canva apply the highly A Conversation with Neal Reynolds, Founder and President of BankMarketingCenter.com By Brenda L. Unruh, SVP, Director, Education and Conferences/Member Services
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