Pub. 12 2023 Issue 5

assistance can streamline content generation processes and inspire marketers to think outside the box. Improve SEO Optimization: Search engine optimization (SEO) is crucial for digital marketing success. ChatGPT can contribute significantly to optimizing marketing content for search engines. By training the language model on relevant industry-specific keywords and phrases, marketers can generate content that aligns with SEO best practices. ChatGPT can suggest appropriate keywords and provide insights on content structure, helping marketers create SEO-friendly content that ranks higher in search engine results. Ensure Ethical Use of AI: While AI tools like ChatGPT offer tremendous potential, it is essential to use them ethically. Be mindful of the limitations of AI and the potential biases it may exhibit. Review and curate the responses generated by ChatGPT to ensure accuracy, relevance, and alignment with your brand values. Human oversight and involvement are critical to maintaining the integrity and quality of the marketing content produced. Continual Learning and Improvement: AI models like ChatGPT continually learn from user interactions. To get the most out of ChatGPT, encourage customer feedback and evaluate the performance of generated content. Analyze customer responses and make adjustments as necessary. Iteratively refine the training data to improve the model’s understanding and generation capabilities. This iterative learning process ensures that ChatGPT evolves with your business, producing more refined and tailored marketing content over time. Conclusion: Incorporating ChatGPT into marketing strategies opens up a world of possibilities for businesses seeking to create impactful content. Okay, now back to the human writer! Not bad stuff, is it? Can our AI-assisted writer use a bit of help in bringing some personality to “their” writing? Yes, and that’s important to keep in mind with tactics such as newsletters. As a community bank, you want to make sure that it communicates your brand as a personal one. Make sure you weave in that “local” messaging, such as charitable events you support, employee anniversaries and recognitions, for example. Now, if you’re creating a newsletter and need some copy around, say, how to improve your credit score or the advantages of a Roth IRA, that personalization isn’t really necessary, and ChatGPT will provide you with an admirable foundation. The secret to using this tech is “prompting,” and here’s what I suggest. Coursera is currently offering a fabulous course through Vanderbilt University, and it’s absolutely free. While it’s fun to play around with AI writing, it’s certainly more productive to know how to use it effectively. Now, would ChatGPT recommend this course? I don’t know. I didn’t ask. But, take it from someone who does a fair bit of writing; an AI-assisted writer can be a great partner. I just wouldn’t rely on him/her/it to do all the writing work! Here are BankMarketingCenter.com, we do believe the ChatGPT AI-assisted writer when he/she/they say that “incorporating ChatGPT into marketing strategies opens up a world of possibilities for businesses seeking to create impactful content,” which is why we’ve recently integrated ChatGPT into our marketing portal. We’re all about impactful content. Our goal is to help you with the topical, compelling communication — developed by banking industry marketing professionals — that will help you build trust, relationships, and revenue. With the addition of ChatGPT functionality, you have even more control over your content, customizing your layouts within minutes and with just a few clicks. To view our marketing creative, both print and digital — ranging from product and brand ads to social media and in branch signage — visit bankmarketingcenter.com. You can also contact me directly by phone at (678) 528-6688 or via email at nreynolds@bankmarketingcenter.com. As always, I welcome your thoughts on the subject. 32

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