Pub. 9 2020 Issue 6

Pub. 9 2020 Issue 6 27 marketing technology, data, marketing and creative,” says Venkatesan. He acknowledges that external help will likely be needed. And this is where I think we can help. For those of you who aren’t familiar with bankmarketingcenter.com, we currently work with 20 state bankers associations and over 300 banks, helping them address the challenges faced by their marketing teams. Our partner banks have access to several thousand professionally designed layouts — created by agency trained, financial services industry professionals — that range from social media messaging, banner ads and in-branch signage, to print and radio advertising. With unlimited access to millions of Getty Images, as well as the ability to customize copy and colors, banks are able to personalize these marketing materials quickly and easily, saving valuable time and money. When Jim went on to say that “it is becoming increasingly challenging to deploy modern marketing with legacy talent, skills and mindset … and that most financial institutions will be better advised to partner with specialty organizations to provide the needed skills,” I said to myself, he is exactly right. And that is what we’ve been trying to do with bankmarketingcenter.com. If ever there were a time when you should be making use of every marketing communication tool at your disposal and being as efficient about the process as possible, this is it. As a financial institution, a trusted institution, you must keep your customers abreast of important economic developments, as well as the products and services that you can offer to help them navigate those developments. And you need to use every available tactic to do so: Social posting, advertising, newsletters, email, webinars and direct mail. While there may be fewer ducks to shoot at, that doesn’t mean you stop duck hunting entirely. It means that you just have to get better at it. About Bank Marketing Center Here at BankMarketingCenter. com, our goal is to help you with that vital, topical and compelling communication with customers, messaging that will help you build trust, relationships and, with them, your brand. Messaging that you can customize to meet your needs in just minutes. To view our marketing creative, both print and digital, visit bankmarketingcenter.com. Or, you can contact me directly by phone at (678) 528-6688 or email at nreynolds@ bankmarketingcenter.com. As always, I would love to hear your thoughts on this subject. 1 https://thefinancialbrand.com/102640/covid- pandemic-bank-marketing-innovation-digital- channels/ I f ever there were a t ime when you should be making use of every marketing communication tool at your disposal and being as ef f icient about the process as possible, this is i t .