Pub. 9 2020 Issue 6

4 6 President’s Message: Brighter Days Ahead By Doug Wareham, KBA President and CEO 8 Washington Update: Playing the Long Game By Rob Nichols, President and CEO, American Bankers Association 10 Leaders Ledger: Connecting Connectors Through Education By Brenda L. Unruh, KBA Senior Vice President Education & Conferences, Member Services 12 2020 Lending Conference Recap 14 2020 Economic Outlook Conference Recap 15 2020 KBA Trust Conference Recap 16 2020 Annual YBOK Conference Recap 18 2021 Legislative Preview, Tax Equity Returns and New Legislative Leaders Elected By Alex Orel, KBA Senior Vice President Government Relations 20 Sabermetrics for Lenders: An Approach to Maximize Profitability By Michael Fielding, Husch Blackwell LLP 22 Embrace New Distribution Channels; Expand Your Reach By Chris Cox, Chief Operations Of ficer, Apiture 26 Trying to Market in a Pandemic? See What the Experts Say By Neal Reynolds, President, BankMarketingCenter.com 28 To Scan or Not to Scan, That Is No Longer the Question! By Bret Mills, CoNetrix 30 Kansas Bankers Association Announces its Endorsement of Shred-it 32 Briefly in Kansas Banking Executive DougWareham, President andCEO Kathy Taylor, EVP, General Counsel Becky Tongish, EVP, Chief StratagyOfficer Terri Thomas, EVP, Legal Department Director Administration AlexOrel, SVP, Government Relations Eric Stofer, SVP, Chief Financial Officer Mary Taylor, SVP, Communications andMarketing Julie Taylor, VP, Computer and Information Systems Sara Blubaugh, VP, ExecutiveAssistant to the President andCEO BreeMagee, Communications &MarketingCoordinator LynneMills, Receptionist/Special Projects Education and Conferences Brenda L. Unruh, SVP—Education&Conferences BeckyMilne, VP—Education&Conferences NicoleOrtiz, AVP—Education&Conferences, DivisionCoordinator LeAnnMott, AVP—Education&Conferences, DivisionCoordinator Insurance RyanMcLaughlin, President, KBA Insurance, Inc. EdGriffith, EVP, Employee Benefits Kent Owens, VP, KBA Insurance, Inc. Susan Salyer, VP, Employee Benefits JennyGarcia, VPOperations Cari Charter, AVP—KBA Insurance, Inc. Legal/KBCS Jackie Kuhn, VP, Staff Attorney GwenHill, VP, Staff Attorney AllisonCarpenter, VP, Staff Attorney/SeniorComplianceAuditor Bobby Young, VP, Staff Attorney/ IT andHRConsultant Adeel Syed, VP, Staff Attorney Dylan Serrault, VP, Staff Attorney/ComplianceAuditor Neal Barclay, AVP, Compliance Specialist/Auditor Jeff Narron, AVP, Compliance Specialist/Auditor Kelly VanZwoll, Staff Attorney and Government Relations MeridithDeForest, Administrative Legal Assistant Koren Kabriel, PT Administrative Legal Assistant 6 15 22 © 2020 Kansas Bankers Association | The newsLINK Group, LLC. All rights reserved. The Kansas Banker is pub- lished six times each year by The newsLINK Group, LLC for the Kansas Banker and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of the Kansas Bankers Association, its board of directors, or the publisher. Likewise, the ap- pearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. The Kansas Bankers is a collective work, and as such, some articles are submitted by authors who are independent of the Kansas Bankers Association. While the The Kansas Banker encourages a first-print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at 855.747.4003.