Pub. 1 2021 Issue 2

28 | The Show-Me Banker Magazine UNCOVERING FEE-INCOME AND YIELD OPPORTUNITIES IN A CHALLENGING MARKET By Nellie Andriyanova, BHG Bank Group The pandemic has brought a lot of change to financial institutions, including how to engage with your borrowers, serve their needs, and drive additional revenue into your bank. For many, this in- cludes looking at partnering with alternative lenders. With the right lending partner, community banks can strengthen and diversify their loan portfolio through new income opportuni- ties. A strategic partnership can provide you with access to quality loans that align with your business goals and enable you to work toward your growth plans —without additional time or cost. These five questions can help you quickly uncover a potential part- ner’s credibility and commitment so you can focus on increasing your revenue while mitigating your risk: 1. What is your track record of success? Gauge how the lender has endured market changes. The economy is still recovering, and this won’t be the last downturn — seek to understand how they navigate uncertainty. You want a resilient partner that can originate quality loans for your portfolio at any time, has a track record of success, and can adjust its business model to meet your needs. 2. How do you make lending decisions? Quantitative analytics and historical borrower data are key, as they uncover variables that predict risk. Utilizing data is commonplace today, but a partner that dives deep into the analytics can make better predictions when originating loans, resulting in a stronger return on the portfolio you purchase. 3. How do you attract borrowers? You want access to expertise and experience. The best way to attract the highest quality borrowers is through selective target- ing and investing in marketing. Partners that execute innovative, highly targeted campaigns across every marketing channel and are precise in who they lend to offer a unique advantage in the market- place. This ultimately creates a better loan offering for your bank. 4. How does your underwriting process create efficiencies for our bank? Evaluating credit files is time-consuming. Your partner should offer a simplified underwriting process with consistent loan pack- ages, so you can quickly and easily analyze files to make informed purchasing decisions. 5. What is your commitment to service? Borrowers seek out their local community bank because of the personalized level of service you provide. Your partner should also place a high value on service to ensure a positive borrower experi- ence every step of the way. The pandemic has been challenging for community banks across the country, but it has also posed a new opportunity for banks to partner with alternative lenders to drive fee income and new rev- enue streams into your business. Adding high-performing assets and maximizing yields can help boost your profitability for those who are willing to seek out new partners this year. ■ Contact your Missouri BHG representative: Nellie Andriyanova P: 315-217-5424 E: NAndriyanova@em.bhgbanks.com bhgloanhub.com/Nellie With the right lending partner, community banks can strengthen and diversify their loan portfolio through new income opportunities.