Pub. 1 2021 Issue 3

26 | The Show-Me Banker Magazine Here’s the truth: COVID-19 is never going away. Not with a cure or vaccine. Not after we can move freely around the world. And not after we can give our loved ones of all heath and ages the hugs that are both long-awaited and long overdue. What we’re seeing is a fundamental change in what people value and what they expect. It’s a seismic shift in societal norms that will reshape our collective future. For marketers, it’s a change in consumer DNA. Behaviors that were already increasing are now skyrocketing. Screen time, search volume, streaming services, social media and messaging, mobile apps — you name it. If it’s digital, usage is up drastically across the board. Business will continue. Banking will continue. But there’s no going back. It’s a bold new world. You already know in-branch traffic is down. What you don’t know is when (or to what degree) it will return. For July 2020, 39% of people said they still wouldn’t feel comfortable walking into a branch. 1 The good news is, consumers still plan to bank. In fact, according to Harris Poll research, 22% planned to open a savings account during that very same month of July alone —while another 10% planned to consolidate their debt or credit cards. 2 The demand for banking services on the whole remains steady. It’s the how, when, and where that’s changing each day. Year-over-year changes, by the numbers: • 2.4x moremonthlyGoogle searches for “open a bank account online” (April 2020) 3 KEY MARKETING STRATEGIES FOR A POST-COVID WORLD By Keith Brannan, Chief Marketing Officer at Kasasa