2. Don’t be so focused on the present that you lose sight of tomorrow. Under normal circumstances, businesses work hard every day to be successful, and sometimes it just seems easier to be satisfied with keeping your head above water. That is truer than ever with the pandemic’s challenging circumstances, but it can cause you to miss things. Do some strategic thinking. What is going to affect your business tomorrow and the next day? 3. Apply what you have learned to help you prepare for the future. We know more now than we knew last year, and we’ve learned some important lessons through the pandemic, but that doesn’t mean we are smarter. Using knowledge to improve is what makes you smarter. 4. Businesses are so focused on survival. It can be easy to neglect customers, but that is the worst thing to do. Please make time to build personal connections to your customers, whatever that looks like for them. Your customers will remember how you treated them during the pandemic, for better or worse. Strengthening customer relationships will give you customers for life. 5. Sometimes going through a challenge helps you get back to the basics of innovating and adapting. You don’t have to strip away the extraneous stuff when times are good, but sometimes the best thing you can do when facing challenges is refocus on your core mission and go back to the basics. continued from page 13 If a business owner could not implement all of your listed suggestions, which ones are the most important? That depends on the business. No one can implement every suggestion, and only you know what would work for your circumstances. Review the list, customize it, and decide what makes the most sense for you and your company. Which programs are available locally to help smallbusiness owners? Things are changing faster than usual, and keeping up with all the changes can be a full-time job in and of itself. Fortunately, the local chamber of commerce’s job is to be aware of all the programs and how they might match up with your business. Talk to the local chamber of commerce instead of trying to navigate all the private programs yourself. I also encourage you to get involved with us or your local chamber of commerce. Although it is nice when you can take advantage of a place like Utah and its very strong business environment, it is even better to help create that business environment. Pay forward the help you get by focusing on other businesses’ success, too. 3 ZURICH INSURANCE. FOR THOSE WHO TRULY LOVE THEIR BUSINESS. This is intended as a general description of products and services available to qualified customers through the individual companies of Zurich in North America and is provided solely for informational purposes. Nothing herein should be construed as a solicitation, offer, advice, recommendation, or any other service with regard to any type of insurance or F&I product underwritten or distributed by individual member companies of Zurich in North America, which include Zurich American Insurance Company and Universal Underwriters Service Corporation (1299 Zurich Way, Schaumburg, IL 60196). Certain restrictions may apply. All products and services may not be available in all states. Please consult with your sales professional for details. (C) 2020 Zurich American Insurance Company. All Rights Reserved. The Zurich Advantage. Innovative. Backed by the strength of a global organization, we embrace the opportunity to inspire the growth and success of our dealer customers. We are focused on driving technology and services that can keep your business evolving and thriving in a dynamic industry. Bring Zurich’s innovation to your dealership. Contact Ken Beus at 801-367-8161 OR AJ Jackson at 801-529-8662. www.zurichna.com/automotive Results DRIVEN by Zurich. 14
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