NCDU Hall of Fame Inductee The NCDU Hall of Fame recognition is one where our industry pays tribute to those dealers whomake a contribution to our business not just through company success, but through character and leadership impacting our industry as a whole. Over the past 35 years, NCDU’s Hall of Fame inductees have been dealers whose lives and stories have impacted us all. Kyle Treadway is second generation dealer who took the reigns of the family business and not only improved on the success of the company, but also put his own mark on it as it grew. Shawn Morgan, Kyle Treadway’s sister spoke of the vision and dedication to the family business. The NCDU is proud to welcome Kyle Treadway into its Hall of Fame. How did you get into the industry? My grandparents started the business in 1945. Kenworth Truck Company recruited them at the end of World War II and asked them to relocate to Utah and start the dealership. Kenworth expected an economic boom and thought the dealership would be a great opportunity. They recruited my grandfather because he had been working as the chief operations officer of a national truck fleet. My dad worked in the business, too. He was 17 when they started and had just been released from the U.S. Army Air Corps. (You basically know he lied about his age to get in.) My grandparents hired him to run the dealership’s parts department. The dealership initially had three employees, all with the same last name: my grandfather, grandmother and father. I grew up in the business but rejected it and never thought I would make it my career. But after working for a law firm for a few years, I discovered I really disliked the practice of law. I asked my dad, “Can I come work for you until I figure out what I want to do?” Going away from the family business made all the difference. It made me appreciate the dealer world, and in 1987 I realized I loved the work. My brother and sisters did the reverse path. They joined the business and then left. We have a family board of directors, and they are on the board, though they are no longer involved in day-to-day operations. How has NCDU benefited you professionally? NCDU teaches members about best practices and provides networking opportunities. It’s important to have peer support and resources, and NCDU’s peer network has really helped me with career and business development. They have also advised me about running a larger company as our company has grown. I have ridden on their coattails. Kyle Treadway 16
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