Pub. 4 2022 Issue 2

to the pandemic, the workplace has seen so much shift in demographics that I think this type of training is invaluable for getting all those different perspectives and viewpoints on the same page. Plus, anything that can be used for team building these days is invaluable for making employees feel valued. What is the cost? It costs under $200. How has the series benefited you? The first time I used some of these principles was 30 years ago, and I continue to use them all the time. It has been really good. It has helped me move in more positive directions and overcome incorrect beliefs that were barriers to my own performance. What would you say if you had to give someone a summary of what they will learn in the class? Students in the class learn to identify limiting or incorrect beliefs that have created barriers to performance and goal achievement. They have to change their beliefs before they can change their performance. The change can be accelerated if it occurs at the subconscious level. What is the general long-term benefit of taking the series? When somebody really wants to improve their performance permanently, and they come to the class, they find out what the error is in their beliefs and correct it. They make a pattern of what to do going forward and establish a new behavior that comes from the corrected belief. It’s incredibly powerful; call it subconscious goal-setting. How has the series benefited those who have taken it? I have many stories from former students. People have told me their performance accelerated, and they broke records in sales and personal performance. This approach can benefit everything from dealing with cranky co-workers, to increasing sales numbers, to helping those employees who may be reticent to answer phones, speak in public, approach people looking at cars or even learn new technology. For instance, you could have an incredible older salesperson, who connects with people and can sell cars like none other, yet they have a limiting belief that they can’t learn the new DMS program because they are not “tech savvy.” It would be a shame to lose that employee. Training like this can help that employee become more confident in their abilities to learn new technology and thereby more open to the actual training on the DMS itself. This is just one example of many. Have you adjusted the series over time? It’s been pretty much the same for the last several years. We know what to say and do and how to help people identify incorrect beliefs. We also know how to find the errors in people’s beliefs that have prevented them from achieving what they want. Why is the series relevant now? People are dealing with all kinds of distractions and different motivations. It’s a game-changer if you can identify the barriers and correct them. Since the pandemic, so many people have given in to negative thoughts and limiting beliefs about what they can and can’t do. It’s very sad. It’s like we’re afraid to get out of our comfort zones. How can students prepare for the series? They just have to show up and be ready to learn. What would you recommend as a follow-up after taking the series? How can students continue to benefit and grow after taking the class? People in the class find their own solutions. We go through a three-page work sheet during the class, and attendees will write their own prescription on it during the training. We ask that they pay attention to the work sheet after they finish the class and follow the guidelines they have written for themselves. It’s not hard, but it does take some practice and it’s something you have to continue to work on. Once you learn the skill set, though, I believe it will become a technique that the class participants will use for the rest of their lives. Do you have any last words? What would you like readers to remember when they finish reading this article? If you don’t sign up for the class and experience it yourself, you will miss out on the time, energy, money and personal growth you could have had. I know that’s a bold statement, but I’ve had people say it’s the best course they’ve ever taken. I would encourage every manager to send their people to this class. In many dealerships, there are fewer employees that are doing more than they have in the past because the worker pool is stretched so tight. I think every tool that we can give employees for their personal success will come back and positively affect the bottom line of the business. Employees who are engaged and focused on successful outcomes are empowered, and empowered people are happier and much more productive. Investing in your people is a great retention strategy. 3 11

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