utah.bank 24 Gathering data is not a concern for most financial institutions. Making sense of it is. To solve this challenge, Vericast announced the debut of its Market Intelligence Platform, a financial industry-first data visualization dashboard that delivers real-time insights to enable smarter marketing decisions and optimize spend. The first-of-its-kind Market Intelligence Platform leverages multiple data sources, artificial intelligence, and advanced proprietary technology to provide unmatched insights into real-time consumer behavior at the household and neighborhood level. Insights are fueled by the combination of consumer credit activity, competitor interest rates, marketing channel spend, among other demographic data. Additionally, Vericast’s proprietary Consumer Graph technology powered by billions of data signals across millions of households provides insights and predictions on consumer intent to purchase. Combining data elements into a single view of the market allows marketers to optimize marketing spend based on their business objectives. “This new enablement tool opens the door for financial institutions in America to realize their full potential,” said Lisa Nicholas, vice president, Financial Services at Vericast. “With the Vericast Market Intelligence Platform, we drive a focus on measurable impact to conversion and profitability by helping our clients better understand and activate their data to determine the best audiences for marketing and personalized engagement.” Vericast’s New Market Intelligence Platform Helps Financial Institutions Grow with Unprecedented Access to Real-Time Data and Insights
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