Issue 4. 2021 21 time, and eighth consecutive year KeyBank was named a Top 50 Company. “I am thrilled to celebrate KeyBank’s recognition alongside so many companies making great strides in creating workforces where every dimension of diversity is embraced, equity is an expectation, and inclusion is a cultural norm,” KeyBank Chief Diversity, Equity, and Inclusion Officer Greg Jones shared. “Today, we celebrate this honor, and remain forward-thinking about how we will continue this important work.” KEYBANK COMPLETES ART CASTLE GOFUNDME GOAL On Saturday, October 23, KeyBank celebrated with the Art Castle as they reached their GoFundMe goal with a lively afternoon of free food from food trucks, performances and activities for children. Attendees had the opportunity to learn more about the grand vision of saving an historic building while creating a place for art on the West Side. Through their Follows Your Lead Program, KeyBank completed several GoFundMe goals across the country. This program provides meaningful assistance to small businesses and community groups, including ones that are women and minority owned. NELNET BANK NELNET BANK’S “LEARN TO DREAM” SCHOLARSHIP PROGRAM Established by Nelnet Bank as part of its CRA Strategic Plan, and through an initial gift from the Nelnet Foundation, the Nelnet Bank “Learn to Dream” Scholarship Program was launched in summer 2021 with the hope to change the lives and professional trajectories of students from low- to moderateincome families in the Bank’s CRA assessment area by removing some cost barriers for students who wish to pursue higher education. Nelnet Bank partnered with Salt Lake Community College, Davis Technical College, and Tooele Technical College to award qualifying students with much needed funds to use toward tuition, textbooks, course kits, supplies and subscriptions. The Program’s f irst year culminated in a service event where scholars and Nelnet Bank employees participated in career and f inancial literacy coaching. The initial impact and program results are encouraging: 46 scholars, 61% f irst generation college students, 50% people of color, and 50% female. Nelnet Bank is excited to expand the program in 2022 with increased funding, individual coaching, and access to f inancial wellness tools. ZIONS BANK ZIONS BANK WINS ABA BRAND SLAM AWARD The American Bankers Association recognized Zions Bank with a Brand Slam Award at its annual Bank Marketing Conference in September. Zions Bank won in the “Public Relations/ Community Engagement Activity" category for “generating positive buzz and fostering goodwill in the community” through its “Utah Women 2020” mural. Unveiled on Women's Equality Day in 2020, the mural pays tribute to the pioneers who shattered glass ceilings and made an indelible mark on the Beehive State in politics, education, business and philanthropy. ABA Brand Slam celebrates the nation’s best in bank marketing initiatives in seven different categories ZIONS BANK RECEIVES NATIONAL CERTIFICATION FOR NO-OVERDRAFT-FEE ACCOUNT Zions Bank has achieved Bank On certification for its nooverdraft-fee deposit account from the Cities for Financial Empowerment Fund. The product, called OnBudget Banking, is designed to help consumers more predictably manage their funds and save money on expensive products offered by financial services firms outside of the banking industry. The product fills a gap for segments of consumers, including the unbanked and underbanked, who cite in a 2019 FDIC survey common reasons for using nontraditional deposit accounts outside the banking industry, like not being able to meet the minimum balance requirement and unpredictable fees. “Bringing f inancial solutions to consumers on all rungs of the economic ladder is an industrywide effort to promote economic inclusion,” said Scott Anderson, Zions Bank president and CEO. “Without access to a basic deposit account such as OnBudget Banking, families often turn to costly alternatives like payday lenders and check-cashing services, which leave them stuck in a cycle of debt.” An estimated 5% of U.S. households are unbanked, meaning no one in the household has a checking or savings account, while another 11% are underbanked, lacking sufficient access to mainstream financial services, according to the FDIC.n
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