Issue 4. 2021 27 90% of direct mail gets opened2 75% of households read or scan advertisements in their mail3 1 in7 new checking account customers were influenced by direct mail from their financial institution4 Plus, direct mail is a hit with Millennials. 84% of Millennials take the time to look through their mail5 75% say receiving personal mail makes them feel special6 92% are influenced by direct mail to make purchase decision as opposed to 78% influenced by email7 5 USPS 6 Ibid. 7 Proud, Whitney, “MILLENNIALS’ RESPONSE TO DIRECT MAIL IS MORE POWERFUL THAN YOU THINK,” Digital Dog Direct, June 13, 2016 DIGITAL ADS The average user spends more than six hours each day online8 Deliver a great message on any device. Online display advertising, or digital ads, utilize the ease, relevance and popularity of the digital channel. It reaches more consumers in more places with highly targeted promotions that not only drive response and brand awareness, but deliver the instant gratification that today’s consumer craves. In addition, digital ads are a proven, cost-effective way to compete with the big boys, or any size competitor, for capturing attention. The digital channel levels the playing field with the ability to target and time ads, as well as anticipate consumer needs, to deliver high-impact marketing. No customer acquisition, retention or product growth strategy is complete without the endless reach offered by a complementary digital component. Display advertising raises brand awareness by 12%9 than six hours each day online8 Deliver a great message on any device. Online display advertising, or digital ads, utilize the ease, relevance and popularity of the digital channel. It reaches more consumers in more places with highly targeted promotions that not only drive response and brand aware ss, but d live the instant gratification that today’s consumer craves. 8 Salim, Saima, “More Than Six Hours of Our Day Is Spent Online,” Digital Information World, February 4, 2019 9 (IAB UK) 10 “The Ultimate List for Marketing Statistics for 2020,” HubSpot 11 Reisenwitz, Cathy, “16 Call Center Stats to Help You Stay On Top of the Trends in 2018,” Capterra, January 26, 2018 In addition, digital ads are a proven, cost-effective way to compete with the big boys, or any size competitor, for capturing attention. The digital chan el levels the playing field with the ability to target and time ads, as well as anticipate consumer needs, to deliver high-impact marketing. No customer acquisition, retention or product growth strategy is complete without the endless reach offered by a complementary digital component. Display advertising raises brand awareness by 12%9 Digital Ads The average user spends more than six hours each day online8 Deliver a great message on any device. Online display advertising, or digital ads, utilize the ease, relevance and popularity of the digital channel. It reaches more consumers in more places with highly targeted promotions that not only drive response and brand awareness, but deliver the instant gratification that today’s consumer craves. Ad placement and audience targeting are the top optimization tactics used by advertisers today10 Digital ads, maybe more than any other channel, benefit most from he ne- o-one foll w-up dialogue of more personal channels. Contact Center Humans want to talk to humans. Nothing can replace the lasting impact of an excellent customer experience only a knowledgeable, experienced and empathetic contact center representative can deliver. Engaging custo ers with the personal touch are where lifelong relationships are made and cultivated. Now more than ever, contact centers are expected to serve as revenue centers that drive sales, gather customer insight and deliver leads. A highperformance contact center provides the human touchpoint that is a crucial to any successful omnichannel marketing strategy. Proactive outbound calling of customers and prospects ensure that your omnichannel campaign is delivering quality, on-brand, emotional engagement that consumers expect and demand. In addition, digital ads are a proven, cost-effective way to compete with the big boys, or any size competitor, for capturing attention. The digital channel levels the playing field with the ability to target and time ads, as well as anticipate consumer needs, to deliver high-impact marketing. No customer acquisition, retention or product growth strategy is complete without the endless reach offered by a complementary digital component. When asked the most frustrating aspect of a customer service experience, 34%chose “inability to reach a live person for customer support.” 11 Ad placement and audience targeting are the to ptimization tactics used by advertisers today10 Digital ads, maybe more than any other channel, benefit most from the one-to-one follow-up dialogue of more p rsonal ch nnels. CONTACT CENTER Humans want to talk to humans. Nothing can replace the lasting impact of an excellent customer experience only a knowledgeable, experienced and empathetic contact center representative can deliver. Engaging customers with the personal touch are where lifelong relationships are made and cultivated. Now more than ever, contact centers are expected to serve as revenue centers that drive sales, gather customer insight and deliver leads. A highperformance contact center provides the human touchpoint that is a crucial to any successful omnichannel marketing strategy. Proactiv outbound calling of customers and prospects ensure that your omnichannel campaign is delivering quality, on-brand, emotional engagement that consumers expect and demand.
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