Pub 9 2021 Issue 4

utah.bank 28 You can count on Vericast for strategic multichannel engagement solutions that deliver superior customer experiences, create brand differentiation, and drive positive bottom-line results. Skilled inbound contact center professionals with the ability to close interested buyers ensure that you maximize campaign ROI and get the most from your marketing dollars. Scripts and sales training of reps is highly recommended to provide effective customer service. Supporting your multichannel action plan with databacked insight and decision-making is critical to unlocking its full potential. Now more than ever, financial institutions are forced to shift their focus from simply providing “service” to using vast amounts of existing customer data to deliver “experiences” in order to stand out and compete. To be a customer-centric institution, you need to be in touch with your customers’ experiences. Gathering actionable insight from every engagement touchpoint is necessary to deliver world-class service and build a consistent customer experience. 1.800.351.3843 contacthc@harlandclarke.com vericast.com JEFF HASSEMER has developed a series of strategic tools that enable product management organizations to rapidly determine high-impact development items that solve crucial business problems. His process covers product inception through go-to-market efforts to include market-led product innovation, customer-first product prioritization, high-growth pricing strategies and sales empowerment. Marketing Genius 12 Dodd, David, “What Communication Channels Do Customers Prefer? It Depends!”, Customer Think, August 5, 2019 © 2021 Vericast. All marks are the property of their respective owners. All rights reserved. MKCOM-2883-02 65% of consumers expect companies to provide a telephone channel12 You can count on Vericast for strategic multichannel engagement solutions that deliver superior customer experiences, create brand differentiation, and drive po itive bo tom-lin results. Skilled inbound contact center professionals with the ability to close interested buyers ensure that you maximize campaign ROI and get the most from your marketing dollars. Scripts and sales training of reps is highly recommended to provide effective customer service. Supporting your multichannel action plan with databacked insight and decision-making is critical to unlocking its full potential. to shift their focus from simply providing “service” to using vast amounts of existing customer data to deliver “experiences” in order to stand out and compete. To be a customer-centric institution, you need to be in touch with your customers’ experiences. Gathering actionable insight from every engagement touchpoint is necessary to deliver world-class service and build a consistent cust er xperience. 1.800.351.3843 contacthc@harlandclarke.com vericast.com JEFF HASSEMER has developed a series of strategic tools that enable product management organizations to rapidly determine high-impact development items that solve crucial business problems. His process covers product inception through go-to-market efforts to include market-led product innovation, customer-first pr duct prioritization, high-growth pricing strategies and sales empowe ment. Marketing Genius 12 Dodd, David, “What Communication Channels Do Customers Prefer? It Depends!”, Customer Think, August 5, 2019 © 2021 Vericast. All marks are the property of their respective owners. All rights reserved. MKCOM-2883-02 65% of consumers expect companies to provide a telephone channel12 You can count n Vericast for st ategic multi hannel engagement solutions that deliver superior customer experiences, create brand differentiation, and drive positive bottom-line results. Skilled inbound contact center professionals with the ability to close interested buyers ensure that you maximize campaign ROI and get the most from your marketing dollars. Scripts and sales training of reps is highly recommended to provide effective customer service. Su porting your multichannel action plan with databacked insight and decision-making is critical to unlocking its full potential. Now more than ever, financial institutions are forced to shift their focus from simply providing “service” to using vast amou ts of existing customer data to deliver “experiences” in order to stand out and compete. To be a customer-centric institution, you need to be in touch with your customers’ experiences. Gathering actionable insight from every engageme t touchpoint is necessary to deliver world-class servic and build a consistent customer experience. 1.800.351.3843 contacthc@harlandclarke.com vericast.com JEFF HASSEMER has developed a series of strategic tools that enable product management organizations to rapidly determine high-impact development items that solve crucial bu iness probl ms. His process covers product inception through go-to-market efforts to include market-led product innovation, customer-first product prioritization, high-growth pricing strategies and sales empowerment. Marketing Genius 12 Dodd, David, “What Communication Channels Do Customers Prefer? It Depends!”, Customer Think, August 5, 2019 © 2021 Vericast. All marks are the property of their respective owners. All rights reserved. MKCOM-2883-02 65% of consumers expect c mpa ies to provide a telephone chan el12 Skilled inboun contact center professionals with th ability to close interested bu ers en ure that you maximize camp ign ROI an get the most from your mar eting dollars. Scripts and sales training of reps is highly recommended to provide effective customer service. Supporting your multichannel action plan with data backed insight and decision-making is critical to unlocking its full potential. Now more than ever, financial institutions are forced to shift their focus from simply providing “service” to using vast amounts of existing customer data to deliver “experiences” in order to stand ou and compete. To be a customer-centric stitution, y u need to be in touch with your customers’ experiences. Gathering actionable insight from every engagement touchpoi t is necessary to deliver worldclass se vice nd build a consistent customer experience. n You can count on Vericast for strategic multichannel engagement solu customer experiences, create brand differentiation, and drive positive 1.800.351.3843 contacthc@harlandclarke.com vericast.com JEFF HASSEMER has developed a series of strateg management organizations to rapidly determine high-impa business problems. His process covers product inception th market-led product innovation, customer-first product prio and sales empowermen . Marketing Genius 12 Dodd, David, “What Communication Channels Do Customers Prefer? It Depends!”, Customer Think, August 5, 2019 © 2021 Vericast. All marks are the property of th 1 “Stanford research provides a snapshot of a new working-from-home economy,” Stanford News, June 29, 2020 2 Fundera, “12 Dire t Mail Statistics You Should Know in 2020,” February 5, 2020 3 USPS 4 Walker, Rich, “Increasing ROI with Pay-for-Performance Direct Marketing,” The Financial Brand, August 16, 2017. 5 USPS 6 Ibid. 7 Proud, Wh THINK,” Dig 75 say receiving personal mail makes them el special6 92% are influenced by direct mail to ake purchase decision s opposed t 78% influenced by email7 1 “Stanf rd research provides a snapshot of a new working-from-home economy,” Stanford News, June 29, 2020 2 Fund ra, “12 Direct Mail Statistics You Sh uld Know in 2020,” Feb uary 5, 2020 3 USPS 4 Walker, Rich, “Increasing ROI with Pay-for-Performance Direct Marketing,” The Financial Brand, August 16, 2017. 5 USPS 6 Ibid. 7 Proud, Whitney, “MILLENNIALS’ RESPONSE TO DIRECT MAIL IS MORE POWERFUL THAN YOU THINK,” Digital Dog Direct, June 13, 2016 8 Salim, Saima, “More Than Six Hours of Our Day Is Spent Online,” Digital Information World, February 4, 2019 9 (IAB UK) 10 “The Ultimate List for Marketing Statistics for 2020,” HubSpot 11 Reisenwitz, Cathy, “16 Call Center Stats to Help You Stay On Top of the Trends in 2018,” Capterra, January 26, 2018 strategy is complete without the endless reach offered by a complementary digital component.

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