Issue 1. 2022 31 You can count on Vericast for strategic multichannel engagement solutions that deliver superior customer experiences, create brand differentiation, and drive positive bottom-line results. Skilled inbound contact center professionals with the ability to close interested buyers ensure that you maximize campaign ROI and get the most from your marketing dollars. Scripts and sales training of reps is highly recommended to provide effective customer service. Supporting your multichannel action plan with databacked insight and decision-making is critical to unlocking its full potential. Now more than ever, financial institutions are forced to shift their focus from simply providing “service” to using vast amounts of existing customer data to deliver “experiences” in order to stand out and compete. To be a customer-centric institution, you need to be in touch with your customers’ experiences. Gathering actionable insight from every engagement touchpoint is necessary to deliver world-class service and build a consistent customer experience. 1.800.351.3843 contacthc@harlandclarke.com vericast.com JEFF HASSEMER has developed a series of strategic tools that enable product management organizations to rapidly determine high-impact development items that solve crucial business problems. His process covers product inception through go-to-market efforts to include market-led product innovation, customer-first product prioritization, high-growth pricing strategies and sales empowerment. Marketing Genius 12 Dodd, David, “What Communication Channels Do Customers Prefer? It Depends!”, Customer Think, August 5, 2019 © 2021 Vericast. All marks are the property of their respective owners. All rights reserved. MKCOM-2883-02 65% of consumers expect companies to provide a telephone channel12 Skilled inbound contact center professionals with the ability to close interested buyers ensure that you maximize campaign ROI and get the most from your marketing dollars. Scripts and sales training of reps is highly recommended to provide effective customer service. Supporting your multichannel action plan with databacked insight and decision-making is critical to unlocking its full potential. Now more than ever, financial institutions are forced to shift their focus from si ply providing “service” to using vast amounts of existing customer data to deliver “experiences” in order to stand out and compete. To be a customer-centric institution, you need to be in touch with your customers’ experiences. Gathering actionable insight from every engagement touchpoint is necessary to deliver world-class service and build a consistent customer experience.
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