Pub. 5 2017 Issue 4

www.uba.org 26 ADVERTISING in your association’s trade journal is a solid approach to business development. Business publications are rated the first choice for staying in touch with what’s going on in their sector by 61% of decision makers. 83% of managers would recommend to people starting a career in their sector to read the business publications. If I didn’t read them I wouldn’t know what’s going on. With the information we gather from the publications , we can determine if we are on the right track or if we need to change direction. 71% of decision makers believe that B2B magazines are essential reading. I would be lost without my business publications. dani@thenewslinkgroup.com | (v)855.747.4003