Pub. 7 2019 Issue 4

ISSUE 4. 2019 13 © 2017 Harland Clarke Corp. All rights reserved. MKSVC-1406-01 To learn more about Harland Clarke, visit HarlandClarke.com. 6 For more information about Harland Clarke’s strategic, data-driven marketing programs designed specifically for financial institutions, please call 1.800.351.3843 , email us at contactHC@harlandclarke.com or visit harlandclarke.com/Acquisition . About the Author Stephen Nikitas has more than 30 years of experience in strategic planning, marketing, public relations and executive speechwriting. He has been a senior executive at financial institutions in New York, California and Massachusetts, developing and implementing sales and marketing programs that resulted in significant growth rates in loans, deposits and accounts. As a Senior Strategy Director at Harland Clarke, Stephen now provides consultative services to banks and credit unions, helping them to craft marketing and retail strategies and campaigns that take advantage of existing market and financial conditions in order to grow targeted portfolios. THE RESULTS • Achieve higher response rates, with unmatched levels of personalization and customization at saturation prices • Quickly find prospects for low-cost deposits and extend offers with targeted, effective communications • Attract more low-cost, core deposits with highly targeted solution and highly customized direct mail • Implement a turnkey program from analysis to creative and reporting Harland Clarke’s deposit and household acquisition solutions offer financial institutions a highly targeted, turnkey acquisition program at saturation pricing. How it works: Harland Clarke’s proprietary data analytics technology enables institutions to target individuals (not neighborhoods) with offers based on consumer, demographic, lifestyle, purchase potential and other data. Campaigns offer a variety of options, are highly customizable, and provide the same low cost communications with a more focused mailing approach to increase marketing return on investment.