Pub. 9 2021 Issue 1

www.uba.org 10 Promontory Interfinancial Network HAS CHANGED ITS NAME TO IntraFi Network By Rob Blackwell, Chief Content Officer and Head of External Affairs IntraFi Network (formerly Promontory Interfinancial Network) A s part of this rebranding effort, IntraFi Network is adopting new logos and names to better describe its suite of financial services — popular products that have included CDARS, Insured Cash Sweep, Insured Network Deposits and Insured Overnight Funding. Going forward, the company’s deposit products will be con- solidated into IntraFi Network Deposits, and its funding products will become IntraFi Funding. “Our new name recognizes how our com- pany has evolved over the past 18 years — from a small fintech providing a single ser- vice for less than 100 banks to a company offering an array of all-weather solutions to thousands of institutions,” said Mark Jacobsen, CEO and Cofounder of IntraFi Network. “It’s a new name, but still the same great people and customer service. Another thing that won’t change is our commitment to always serve our network banks, never compete with them.” IntraFi Network has built the nation’s largest deposit network, chosen by more than 3,000 financial institutions. The company was founded in 2002, invented reciprocal deposits, and is widely used by big and small banks alike — 95% of banks in IntraFi’s network are communi- ty banks, while 83% of banks have more than $1 billion assets use its products and services. The new name is shorter, easier to pro- nounce, and emphasizes the firm’s most differentiating characteristic — the network and all that can be accomplished within it. “IntraFi Network is designed to convey clearly and concisely who we are and what we do,” said Jane Gladstone, President of IntraFi. “It’s about stream- lining the communication of our different offerings to our network members and their customers. If banks want funding, they don’t have to navigate through five different names. It’s the same for balance sheet and liquidity needs — we’ve got financial institutions covered.” Chosen by thousands of banks since its founding nearly two decades ago, IntraFi Network has assembled the nation’s largest bank deposit network. Its solutions connect financial institutions of all sizes to build stronger relationships with its customers, fund more loans, seamless- ly manage liquidity needs and earn fee income. As the nation’s #1 provider of reciprocal deposits and a leading provider of overnight and term funding options, IntraFi Network has the scale to be a stra- tegic partner for even the largest bank’s funding and capital management needs or the smallest. n Those who want to learn more about the name change can do so at IntraFi’s new website. For more information, please contact Bryan Harper at bharper@promnetwork.com.