Pub 11 2022 Issue 4

The CommunityBanker 6 What is our long-term operating plan? Establishing a long-term operating plan requires finding the best ways to realize a threelegged stool of productive advocacy, solid educational offerings, and quality collaborative value for our members. These three components are vital to VACB paving the way to a vibrant future. We began addressing these issues in 2022 when we combined membership calls with regional meetings around the state. Because of the daily challenges we all face, the importance of member collaboration cannot be overstated. Getting to know each other better and building robust communication lies at the heart of galvanizing VACB and the future of our organization dedicated to community banking. How do we plan for management succession? Finally, the next two years will be a prelude to change as Steve prepares for retirement. Steve Yeakel has brought to our association a level of community bank advocacy that will be difficult to replicate. Still, we must look to the future of the organization and how to both design VACB’s path while incorporating Steve’s legacy, reputation, and successes on our behalf. The answers to these questions singularly and as a group lie in the following: • Ensure your bank contacts are current at the VACB. Are the right people receiving VACB communications so you do not miss valuable information and educational opportunities? • Plan to attend the ICBA Capital Summit in Washington, D.C. (May 2-5, 2023). Your participation in the Virginia delegation feeds into the saying, “There is strength in numbers.” What an opportunity to visit our nation’s capital during an ICBA event so close to home and ensure our voices are heard by our lawmakers. • Put the annual convention in Roanoke on your calendar (Oct. 1-3, 2023). Consider bringing other members of your team and/or directors. The experience will allow them to develop lasting relationships and improve their ability to contribute more to your bank. • Encourage your bank’s rising stars to become more active with the VACB. Our future depends on it. Community banking is unlike any other in terms of being involved in creating a more vibrant quality of life in our communities. I look forward to working with the board and executive committee in the upcoming year. This team of bankers has the same passion I have for community banking. Together we can tackle these issues and set a great path for VACB. In closing, your membership and engagement are both appreciated and highly valued. Steve, his team, and your board are committed to supporting you and your bank as we navigate the challenges and opportunities in 2023. Wishing each of you and yours a joyous holiday season. Continued from page 4

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