© 2023 Virginia Association of Community Banks | The newsLINK Group, LLC. All rights reserved. The Community Banker is published four times each year by The newsLINK Group, LLC for the Virginia Association of Community Banks and is the official publication for this association. The information contained in this publication is intended to provide general information for review and consideration. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your specific circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of the Virginia Association of Community Banks, its board of directors, or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. The Community Banker is a collective work, and as such, some articles are submitted by authors who are independent of the Virginia Association of Community Banks. While The Community Banker encourages a first-print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (855) 747-4003. CONTENTS 8 14 VACB Board of Directors CHAIR Jay A. Stafford Benchmark Community Bank Kenbridge CHAIR-ELECT Tara Y. Harrison Virginia National Bank Charlottesville VICE CHAIR Joseph R. Witt, CPA The Old Point National Bank Hampton IMMEDIATE PAST CHAIRMAN Dennis A. Dysart First Bank Strasburg ICBA VIRGINIA DELEGATE Jeff Dick MainStreet Bank Fairfax PRESIDENT & CEO Steven C. Yeakel, CAE VACB Richmond VACB STAFF Katharine C. Garner, CMP Vice President Education & Communications Kelli C. Mallinger Member Services Administrator VACB DIRECTORS CLASS OF 2023 J. Steven Grist CornerStone Bank Lexington James E. Hendricks Village Bank Midlothian Lisa E. Kilgour MainStreet Bank Fairfax Paul M. Mylum National Bank Roanoke Thomas L. Rasey, Jr. The Farmers Bank of Appomattox Appomattox CLASS OF 2024 Chris Snodgrass The Bank of Marion Marion Blake M. Edwards, Jr. Skyline National Bank Independence CLASS OF 2025 Dabney T.P. Gilliam, Jr. The Bank of Charlotte County Phoenix 4 President’s Column You Have Earned Your Stellar Brand — Protect and Enhance It! By Steven C. Yeakel, CAE, VACB President and CEO 5 Chairman’s Message On to Roanoke! By Jay Stafford, VACB Chairman, Benchmark Community Bank 8 From Quiet Quitting to Epic Retention Win the War for Talent with Professional Development 10 Home Equity Line of Credit Scams By Travelers 12 Securing Your Data Advice From an Award-Winning Cybersecurity Team By BHG Bank Network 14 Value Added High Baseline Yields Accompany Surprisingly Wide Spreads By Jim Reber, President and CEO, ICBA Securities, VACB Preferred Provider 18 The Value of Customer Profitability Modeling By Dennis Falk, SVP & Regional Manager, PCBB 22 We Appreciate Our Early Convention Sponsors! 3 The CommunityBanker
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