Pub. 12 2023 Issue 3

may not be in a few short years. By providing professional development opportunities, you enable your employees to stay up to date with the latest trends and technologies in their field. This can help your bank stay competitive in an everevolving landscape. • Attract New Talent: In today’s job market, job seekers are looking for more than just a salary. They want to work for a company that values their growth and development. By offering professional development programs, you can demonstrate to potential employees that you are committed to investing in their futures. To ensure the effectiveness of your job training programs, tailor them to meet your employees’ needs. This could include offering online training courses, workshops, mentorship programs and opportunities to attend conferences or seminars. Don’t forget to evaluate the effectiveness of your professional development programs regularly and adjust them as necessary. As the job market continues to evolve, professional development will become increasingly important, and employers who recognize this will be best positioned to succeed. VACB has teamed up with the Independent Community Bankers of America (ICBA) to provide a comprehensive menu of training resources for Virginia community bankers. On any ICBA course or resource found on VACB’s website, use the code VA-VACB at checkout, and ICBA will return 10% of the purchase price to VACB. These funds will support local lobbying efforts and new resources and programs for VACB members. Don’t forget to evaluate the effectiveness of your professional development programs regularly and adjust them as necessary. 9 The CommunityBanker

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