Pub. 12 2023 Issue 3

President’s Column: You Have Earned Your Stellar Brand — Protect and Enhance It!	4
Chairman’s Message: On to Roanoke!	5
From Quiet Quitting to Epic Retention: Win the War for Talent with Professional Development	8
Home Equity Line of Credit Scams	10
Securing Your Data: Advice From an Award-Winning Cybersecurity Team	12
Value Added: High Baseline Yields Accompany Surprisingly Wide Spreads	14
The Value of Customer Profitability Modeling	18
We Appreciate Our Early Convention Sponsors!	22

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