efficiently. Interactive features, such as touchscreens and QR code integration, allow consumers to engage with content in a hands-on manner. Studies indicate that 87% of consumers consider a financial institution with in-branch digital signage to be trustworthy, and 90% regard it as experienced — two essential qualities that financial institutions aim to convey to their consumers. By creating a seamless and engaging client experience, FIs can cultivate brand loyalty and encourage repeat visits. By providing a dynamic and interactive medium for delivering content, digital signage platforms empower marketers to engage audiences, IT professionals to streamline operations in a secure manner, and consumers to make informed decisions. As FIs continue to embrace digital transformation, digital signage platforms will play a crucial role in enhancing engagement, efficiency and overall consumer experience. As the chief strategy officer of PWCampbell, Kevin Poirot is a visionary leader who drives the organization forward with a strategic focus on elevating brand presence and leveraging cutting-edge technology. Kevin has a keen understanding of market trends and consumer behavior and works with the senior management team to formulate innovative strategies that equip PWCampbell to adapt to the evolving needs of our clients and company. By providing a dynamic and interactive medium for delivering content, digital signage platforms empower marketers to engage audiences, IT professionals to streamline operations in a secure manner, and consumers to make informed decisions. 16 The CommunityBanker
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