Pub 2 2021 Issue 1

Issue 1 2021 27 WVADA ALY_NY-1953_AllyAccelerationAd_SinglePage_7.5x4.625_r2.indd 9-14-2020 10:23 PM Olivia Konys / Olivia Konys 1 Saved at None from UNRNYC0751-OKonys by Printed At ©2020 Ally Financial Inc. ALY_NY-1953_AllyAccelerationAd_SinglePage_7.5x4.625_r2.indd 1 9/15/20 5:50 PM Once you start running strategic and goal-focused marketing campaigns, it will become easier to set marketing budgets. You will be able to use past campaigns to measure costs and your return on investment (ROI) — such as cost per lead, cost per customer, etc. But, in the beginning, you will need to try a few campaigns to see what works and delivers the best ROI. 10. Outline offers and marketing campaigns Now, it’s time to turn your ideas into concrete marketing promotions and campaigns. Decide what type of offers you can make. What can you offer as a special or deal? A free consultation? Special pricing for new customers or for referrals? Rewards? Samples? Whatever you do, be consistent with your goals. It doesn’t make sense to offer early bird specials if your target audience is college students grabbing late-night burgers. Then, consider your marketing strategy, goals, offers and budget to lay out a few concrete campaigns. Outline the cost, time and tactics for each campaign. Examples of marketing campaigns Increase awareness with business cards • Cost: Less than $20 to print custom business cards with a service like Vistaprint • Time: 10 minutes to two hours per week • Tactic: Carry business cards with you at all times. Share them with anyone you meet who shows an interest in your business, whether you’re at a client meeting, your Rotary Club, or a party where the topic of what you do for a living comes up in conversation. Give each person multiple cards, one for them and another one or two to share with someone they know who might also be interested in your services. continued on the next page