Pub 2 2021 Issue 1

http://wvcar.com 4 WVADA CONTENTS HTTP://WVCAR.COM/ Features ©2021West Virginia Automobile Dealers Association (WVADA) | The newsLINK Group, LLC. All rights reserved. TheWVADANews is published four times each year by The newsLINK Group, LLC for the WVADA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of the WVADA, its board of directors, or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. The WVADA News is a collective work, and as such, some articles are submitted by authors who are independent of theWVADA.While theWVADANews encourages a first-print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at 855.747.4003. 6 President’s Message 10 At Last, a Vaccine! What Does It Mean for Employers? 14 Planning, Preparing and Pivoting 18 Getting to Know Time Dealer of the Year James Toothman 21 Government Stimulus and Your Dealership 22 Counselors Corner 24 11 Steps to Create a Marketing Plan For Your Business 30 Driving West Virginia’s Economy 33 WVADA 87th Annual Family Convention 34 WVADA 87th Annual Family Convention Registration 35 WVADA 87th Annual Family Convention Agenda 36 WVADA 87th Annual Family Convention Sponsorship 38 WVADA 87th Annual Family Convention Exhibitor Registratio n 39 WVADA 87th Annual Family Convention Reservation Form