Dig deep into what makes you unique What makes your business special? Do you have a smaller company size, where the boss knows everyone’s name and every birthday is a celebration? Do you offer great employee benefits like unlimited PTO or mental health days? Whatever makes your company different from everyone else in your area, define your unique selling points and market them everywhere. From your career site to every posted job, these unique aspects need to be mentioned. Recruitment strategies rely heavily on your company standing out to potential candidates; by digging deep into what makes your organization unique, you have a competitive advantage against some of the largest companies hiring in your area. Chances are, if the candidate was interested enough in what makes you unique or the title of your open job, one (or the other) will give the candidate the push they need to apply – and hopefully drive your next hire. In-person networking isn’t dead (yet) Guess what? Job fairs are still around – for good reason. Successful recruitment strategies don’t forgo these events, especially if they’re being held at a college or technical school that produces the type of talent you need to fill some of your persistently open roles. Events that let you network in person allow you to meet potential candidates face to face, an aspect of the recruitment process that has largely been missing since the beginning of the pandemic. Plus, you’ll often have the opportunity to beat your competitors to these fresh faces before they even start looking for a postgraduate role. If you’re attending job fairs that are outside of the education system, you have the chance to shorten the interview process if you have the time at the event. Bonus tip: Establish a mentorship program for the positions you desperately need filled. You’ll get help with your current workload while the mentee gets experience in the field and firsthand knowledge. These recruiting strategies should become the bread and butter of your enlisting efforts. The most important thing is that you meet potential applicants where they are, whether that’s online or in person. Hireology’s all-in-one platform has everything you need to attract, hire, and manage a modern workforce. Want to see just how easy recruiting can be? Go to https://hireology.com and let us show you how! continued from page 19 vada.com 20
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