Pub. 5 2024 Issue 3

©2024 Virginia Automobile Dealers Association (VADA) | The newsLINK Group LLC. All rights reserved. Virginia Auto Dealer is published four times each year by The newsLINK Group LLC for VADA and is the official publication for the association. The information contained in this publication is intended to provide general information for review and consideration. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your specific circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of the association, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. Virginia Auto Dealer is a collective work, and as such, some articles are submitted by authors who are independent of VADA. While VADA and The newsLINK Group encourage a first-print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact The newsLINK Group at (855) 747-4003. CONTENTS Pub. 5 2024 Issue 3 Virginia Automobile Dealers Association A Message From President and CEO Don Hall 4 Transparency and Talent on the Minds of Automotive Association Leaders 6 VADA PAC United as One for the Franchise System 8 Loyalty’s Perno Named TIME Dealer of the Year for Virginia 2025 Dave Perno Wins National Recognition for Community Service and Industry Accomplishments 10 VADA ‘25 11 It’s Time to Use a Microscope to Examine Your Advertisements By Barrie Charapp, Beaty, Charapp & Weiss LLP 16 4 11 16 Dealers Step Up to Help Helene Impacted Regions 21 Dealers Renew Focus on F&I Profit Participation Strategies Learn What Steps Auto Dealers Can Take to Find the F&I Profit Program That Best Meets Their Goals By Truist Dealer Services, in partnership with Matt Joffe, Managing Shareholder for Total Warranty Services 26 Leadership 27 Thank You VADA Allied Members 28 Thank You VADA Program Partners 30 The VADA ASE Partnership Advancing Automotive Technology Education vada.com 3

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