Loyalty’s Perno Named TIME Dealer of the Year for Virginia 2025 Dave Perno Wins National Recognition for Community Service and Industry Accomplishments The nomination of Dave Perno, president of Loyalty Toyota in Chester, Virginia, for the 2025 TIME Dealer of the Year award was announced by TIME. Dave is one of a select group of 49 dealer nominees from across the country who will be honored at the 108th annual National Automobile Dealers Association (NADA) Show in New Orleans, Louisiana, on Jan. 25, 2025. The TIME Dealer of the Year award is one of the automobile industry’s most prestigious and highly coveted honors. The award recognizes the nation’s most successful auto dealers who also demonstrate a long-standing commitment to community service. Dave was chosen to represent the Virginia Automobile Dealers Association in the national competition — one of only 49 auto dealers nominated for the 56th annual award from more than 20,000 nationwide. “The ability to help people grow and succeed in the automotive business — including my own sons Shaun and Ryan — has been one of the most rewarding parts of my career,” Dave said. Dave himself learned the business from the bottom up at his father’s Ford dealership in Chicago, where he started as a porter at age 14. He then washed cars, swept floors and did everything he could to learn the inner workings of 8 Virginia Auto Dealer
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