Pub. 5 2024 Issue 3

A Message From President and CEO Don Hall: Transparency and Talent on the Minds of Automotive Associ 4
VADA PAC: United as One for the Franchise System 6
Loyalty’s Perno Named TIME Dealer of the Year for Virginia 2025 8
VADA 25 10
It’s Time to Use a Microscope to Examine Your Advertisements 11
Dealers Step Up to Help Helene Impacted Regions 16
Dealers Renew Focus on F&I Profit Participation Strategies 21
Leadership 26
Thank You VADA Allied Members 27
Thank You VADA Program partners 28
The VADA ASE Partnership: Advancing Automotive Technology Education 30

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