Pub. 2 Issue 1

15 But the streamlined shopping processes that digital retailing enables cannot live and die on your dealership’s website. If your customers spent time filling out forms and customizing their payment options online, they are going to want that work to be recognized by your dealership. PNC and PNC Bank are registered marks of The PNC Financial Services Group, Inc. (“PNC”). Banking and lending products and services and bank deposit products and investment and wealth management and fiduciary services are provided by PNC Bank, National Association, a wholly-owned subsidiary of PNC and Member FDIC . Lending and leasing products and services, including card services, trade finance and merchant services, as well as certain other banking products and services, require credit approval. ©2018 The PNC Financial Services Group, Inc. All rights reserved. BB PDF 0718-0168-886301 For more information about how PNC and our Dealer Finance group can help you move your dealership forward, contact the representative below . FLOOR PLAN & COMMERCIAL FINANCING Kevin Devlin, Vice President , PNC Bank Dealer Finance cell: 443-974-4009 I office: 301-493-5900 kevin.devlin@pnc.com that together, we can accelerate your dealership’s success . dealership. Don’t push them away by ignoring all that hard work when your salesperson calls to follow up. This is where a digital retailing solution that integrates with your CRM, like Cox Automotive Digital Retailing integrates with VinSolutions Connect CRM, becomes very important to providing a good experience for your customers. With these integrated tools, your sales- people know exactly where customers are in the deal-making process, and they can more easily provide recom- mendations that streamline the shop- ping experience. Competitive Pricing It goes without saying that price is important; it always has been and always will be. But customers are especially likely to be price sensitive during these unpredictable times. Now more than ever, your customers need to feel confi- dent that they are getting a competitive price before they can move forward with a remote deal. Tools like VinSolutions Connect Desk- ing, which integrates with Connect CRM to streamline the deal-making process, and Rates & Residuals, which provides current manufacturer incen- tives alongside bank rates, help ensure that you’re providing your customers with the best financing options available to fit their unique needs. Clear Next Steps Because buying a car remotely is so new to most customers, throughout the entire process, your customers need to know what is coming next. They are likely to have a lot of questions, from your showroom hours to the measures you’re taking to sanitize your vehicles. At every step of the remote deal pro- cess, overcommunicate your dealership’s processes, tools and next steps to give your customers the confidence and peace of mind they need to work their car deal remotely. For more information on how the right tools can drive a digital transformation at yourdealership,contactErickDubon,your regionalVinSolutionssalesmanager, at 913-523-4601 or Erick.Dubon@coxautoinc.com .