agreed on the key technology trends driving changes and their potential effects in the coming year: • AI and Machine Learning: With 44% of respondents selecting their transformative potential, AI and machine learning emerged as 2024’s most impactful technologies. This result follows a year of headlines and stories around AI and machine learning’s potential to revolutionize risk management, customer service, fraud detection and personalized financial services. Further, AI and machine learning could potentially support the open banking and BaaS models through methods like API development and help banks better leverage data and automation. • Banking as a Service (BaaS): BaaS emerged as the second most impactful trend, capturing 20% of respondents’ votes. BaaS uses the foundation of open banking to foster collaborations between financial institutions, fintechs and neobanks. With BaaS, banks can seamlessly introduce new, innovative products and explore new markets. Notably, institutions in the $100 million-$250 million asset range expressed particular interest in BaaS, indicating smaller institutions’ growing enthusiasm for leveraging it to enhance operational capabilities and enrich customer offerings. • Digital Transformation: 18% of respondents selected digital transformation as the top trend, highlighting the continued industry-wide shift toward digitalization for improved processes and enhanced customer experiences. • Instant Payments: Since the Fed’s instant payments network made a splash in 2023, instant payments received only 10% of the vote for 2024, a sharp decline from previous years. • APIs/Open Banking: 7% of respondents chose APIs and open banking, a sharp decline compared to last year’s 17% of the vote. However, the lower response does not diminish the critical role of APIs in fostering collaboration in the financial ecosystem. Banks embracing open banking can harness data to streamline processes and continually introduce innovative solutions that can originate outside of their primary technology provider. Exploring Cybersecurity Concerns When asked about the single greatest cybersecurity concern facing the industry, 19% of respondents selected adapting to changes in the cyber insurance market. This result highlights potential uncertainty in forthcoming developments for cyber insurance, whether regarding increasing prices or coverage exceptions, and emphasizes the importance of better controls to mitigate risks. 18% of bankers also expressed concern about being unprepared to respond to a cyberattack, reinforcing the importance of planning responses to cyber incidents. This involves developing and testing robust incident response plans (IRPs) that cover data and system backups, communication plans, business continuity plans and strategies for dealing with attackers. In an era when cyber threats continue to make headlines, it’s critical that institutions remain vigilant and adopt comprehensive cybersecurity protections. Get the Full Results of the 2024 Banking Priorities Survey Want additional insight into bankers’ priorities and challenges? Scan the QR code to explore the results of the 2024 Banking Priorities Survey and learn about the latest strategies and trends relating to modern banking, cybersecurity, compliance, financial crimes and more. https://www.csiweb.com/docs/ banking‑priorities-2024/ 16 West Virginia Banker
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