32.6% 37.0% 30.4% 32.1% 36.9% 31.0% Dealers Agree on Value of Auto Shows BUILD CUSTOMER AWARENESS 38.9% 38.1% 23.1% No Impact DRIVE CUSTOMERS TO DEALERSHIPS INCREASE RETAIL SALES AT DEALERSHIPS DEALERS SAY THERE ARE NEGATIVE CONSEQUENCES FOR OEMS THAT LEAVE LOCAL AUTO SHOWS Leaving auto shows hurts customers awareness… …and drives down customer traffic, and… ...depresses retail sales. 8.5 Rating of the importance of local auto shows (out of 10) 8.0 Rating of the importance of local auto shows (out of 10) 7.9 Rating of the importance of local auto shows (out of 10) Significantly Hurts Customer Awareness Somewhat Hurts Customer Awareness No Impact Significantly Drives Down Customer Traffic Somewhat Drives Down Customer Traffic No Impact Significantly Depresses Retail Sales Somewhat Depresses Retail Sales 2023 West Virginia Auto Show and VIP Charity Gala “This year, our auto show and charity gala was hugely successful. It was held Feb. 2–5, 2023 at the Charleston Coliseum & Convention Center. We had a record turnout for the gala the night before and also during the car show with the attendance from the public. We’re back to our three-day event, and it was well received by everyone. It’s a pleasure to work on this event as it brings our community together, helps the dealers connect with new customers, and we get the opportunity to have a great time with family and friends while doing something wonderful for charity. I couldn’t be happier with the event. My thanks to all those that supported the show and gala and to those that worked so hard for the event to be successful.” Richard Stephens Richard Stephens is the owner of Stephens Auto Center in Danville, West Virginia. In 1975, Richard’s father bought the business and joined WVADA. Richard has been a secondgeneration dealer for about 25 years and has been the Chair of the annual WVADA Auto Show for most of that time. wvcar.com 26
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