Pub. 2 2020-2021 Issue 3

wvcar.com 32 WVADA • Mitsubishi built 16,000 fewer cars overall because of the shortage. Of that total, 7,500 would have been built in Japan and Thailand. • Subaru decided not to build 10,000 vehicles at a Japanese plant. In June 2021, Mitsubishi, Nissan and Suzuki all stopped producing cars at some plants. Mitsubishi temporarily closed five plants located in Japan, Thailand and Indonesia. Production was reduced by 30,000 vehicles. For Nissan, the shutdowns took place in Kyushu, Japan, and at their Mexican plant. Suzuki reportedly shut down three plants for three to nine days, but a spokesperson would not confirm the information. All OEMs are prioritizing their production for their retail customers. Inventory levels at the end of July were down 1.3 million units. In June 2021, they were down 1.4 million units. Globally, car manufacturers will make fewer cars this year; AlixPartners estimated the shortfall to be between 1.5 million and 5 million fewer vehicles. Another strategy has been to prioritize where chips go. In April 2021, Stellantis announced it would use analog speedometers instead of digital ones in Peugeot 308 cars. The change made sense; Stellantis already planned to start phasing out Peugeot 308, which isn’t sold in the U.S., in the fall. What’s the bottom line for North America? NADA’s adjusted forecast for new light vehicles in 2021 is currently 16.5 million units. Another OEM strategy has been to reduce incentives. J.D. Power expected average incentive spending per unit to be $2,065. For context, the average incentive spending per unit was $2,412 in June 2021. It was $4,235 in July 2020. Of course, that was when OEMs were offering buyers incredible deals. Buyers have had to make adjustments as well. Inventory levels are at record lows, which means buyers aren’t just making compromises about color or trim. If they want to buy a new car, they have had to either buy a different model than the one they wanted originally or put in an order and then wait for it to be built. Dealers have helped with this process. The amount of time a vehicle sits on a lot before being sold has been shrinking, and July 2021 was no exception: J.D. Power said there was a new record of just 31 days. In June 2021, the number was 37 days, and in July 2020, it was 75 days. More than 45% of cars are sold within 10 days after they arrive at the dealership. Prices have predictably risen, but customers have been prepared. Many people cut back on travel and entertainment during the pandemic, and they have more money to spend now as a result. The pandemic also had an indirect effect on used car prices. Staying at home meant putting fewer miles on vehicles, which means sellers can charge a higher price for vehicles with lower miles. Manufacturers expect the semiconductor shortage to end, but they have been given a sobering lesson about the perils of just-in-time manufacturing. t Buyers have had to make adjustments as well. Inventory levels are at record lows , which means buyers aren’t just making compromises about color or trim. If they want to buy a new car, they have had to either buy a different model than the one they wanted originally or put in an order and then wait for it to be built. Continued from the previous page