Pub. 4 2023 Issue 4

6 Drivers To Keep Your Dealership’s Team Engaged in Times of Change By Don Geletko and Jeremy Spidell, Truist Leadership Institute. Brought to you by Truist Dealer Services. T he Truist Leadership Institute has dedicated more than a decade to researching and measuring the effect of engagement on workplace performance. Don Geletko, Senior Leadership and Business Advisor, and Jeremy Spidell, Director of Client Engagement at Truist Leadership Institute, share how building a more engaged workforce is especially important when conditions in the industry and overall economy are changing. Automotive dealers are experiencing changes and challenges on many fronts. On the labor front, record-high numbers of workers have quit their jobs in recent years in search of better opportunities, better pay and better benefits. Dealerships need to continue attracting and retaining talented workers while providing them with the technical and management skills they need to succeed. The industry’s shift toward digital buying and the continued expansion to electric vehicles only add to the new skillsets that dealers will require in the future. In this challenging environment, it’s more important than ever that dealers focus on recruiting quality candidates, retaining key performers and developing workers’ talents. Building engagement with your employees and their teams is a key element in making this effort a success. What Makes Engagement So Important? Research shows that engaged employees are dedicated, enthusiastic, immersed, passionate and proactive. And when it comes to working hard, they go above and beyond. Plus engaged workers are often more resilient and respond better to the stress of change, whether in the workplace or in the world beyond. Top dealership groups outperform on engagement.1 % receiving positive responses from employees Employer practice and policy All dealerships that made the Best Dealerships to Work For list All dealerships not on the list Leadership 99% 90% Corporate culture and communications 99% 89% Role Satisfaction 99% 92% Work environment 99% 91% Relationship with supervisor 99% 93% Training, development, and resources 99% 89% Pay and benefits 97% 83% Overall engagement 99% 91% Survey average 99% 90% WVADA News 24

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