According to a study done in 2000, humans had an attention span of 12 seconds—only 33% longer than a goldfish at 9 seconds. That was 20 years ago. Recently, Microsoft announced that the average person’s attention span is now less than a goldfish at a mere 8 seconds.
In an increasingly digital world where newspapers are struggling to survive, many people expected printed media to die. It hasn’t turned out that way. The 78.2 million people born between 1995 and 2012 value print, and so do the generations preceding them.