Pub. 11 2021-2022 Issue 5

Your Payments Partner Shouldn’t Cost Customers an Arm and a Leg If your institution is looking to create a merchant services program or change payment processors, Fitech by Deluxe can help you increase residual income while keeping limbs intact. Fitech provides payment solutions for almost every business vertical, including the modern technology needed to support each. From contactless payment solutions and system agnostic hardware to business solutions like HR/Payroll programs, the technology and resources your merchants need are readily available and can easily be integrated with your banking platform. After all, the banks that control how their small businesses get paid, control where the deposits go. Couple these solutions with customized programs for you and your merchants, and you’re both armed with the tools to get a leg up on the competition. Ready to grow your commercial portfolio? Contact us today. www.fitech.com Erin Jester, Director of Sales ejester@fitech.com 559.908.4010 creating an effective apprenticeship program? The quick answer would be, “Because the experienced professionals don’t have time to do the training.” Why? Because they are busy doing their job every day. But, wait, isn’t that how an apprenticeship works? The skilled professional is doing work that the apprentice gets to observe. And, when appropriate, the apprentice actually does the work. Fully supervised and evaluated through the entire process. If the worker is responsible for installing a new electrical box, the mentor watches them complete the work and assesses their finished task. Here’s our chance, bankers. What can we do to create apprenticeships for incoming workers? The number of areas the new professionals can pursue in banking is similar to virtually every other business. Maybe banking should have an apprenticeship program for technology, customer care, finance, human resource management, facilities management, marketing, retirement planning, operations, even community service. The list goes on. Bring It With You As part of the mikeroweWORKS scholarship program, committed students sign a S.W.E.A.T Pledge. It stands for Skill and Work Ethic Aren’t Taboo. One of the statements in the pledge says, “I do not follow my passion. I bring it with me.” What a great statement. Young professionals are entering the banking industry with passion in their backpacks. Help them focus that energy on professional skills they can learn in a hands-on, supervised environment with a highly skilled professional at your organization. Create performance expectations for the mentor that hold them accountable for the development of their apprentice. The end result will be an exceptional contributor to your organization. Tom Hershberger is the chairman and founder of Cross Financial (crossfinancial.com), Lincoln, Nebraska, which offers financial institutions sales and marketing development services. Tom is also on the faculty of the Graduate School of Banking at the University of Wisconsin, as well as the GSB Sales and Marketing School; see gsb.org for details. Talented workers, in all professions, are extremely valuable resources. If you have an army of them working for you, the outcomes are limitless. March • April 2022 7

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