and shrink their cost per transaction by reducing staff and overhead costs. Leveraging Vendor Relations to Improve Member Touchpoints The consumer experience is, and long has been, a top priority for any bank. But, managing the many moving parts of a now FinTech driven industry requires time and manpower. The result is tedious, expensive, non-core competencies simultaneously cutting into precious capital and diverting staff hours away from important consumerfacing time. This is where the power of a strong strategic partnership can be a differentiator for banks. Let’s take your ATM-ITM network as an example. These interfaces are critical, high-volume touchpoints with account holders and, as discussed, a key element in keeping pace with digital consumer expectations. But management of an ATM-ITM fleet is an expensive operational nightmare for any institution that must allocate staff to keep up with hardware repairs, cash management, first & second line maintenance, Reg-E claims, software updates, security patches, and a multitude of other tasks. Outsourcing the management of your fleet to a trusted vendor partner yields benefits to both the account holder and the institution by relieving staff of ATM management burdens while eliminating capital investment, cutting operational costs, and bolstering your self-service strategy to provide a positive interaction between account holder and institution, even after hours. Embracing Change Adjusting to the expectations of the “digital consumer” comes down to institutional flexibility and goal-driven objectives that streamline operations and give consumers the convenience, efficiency, and “satisfaction” they demand from their bank. All it takes is a fresh perspective, a re-imagined service strategy, and the right people and partnerships to help you deliver. Call me at 480.259.8280 Based in Phoenix, Ariz., serving Arizona and Colorado Tracy Peterson Together, let ’s make it happen. We do not reparticipate any loans. As your partner, we share your values. You’ll find the community banking service, integrity and trust you’re used to. Why choose Bell as your bank’s lending partner? Member FDIC 32150 Commercial & ag participation loans Bank stock & ownership loans Bank building financing Business & personal loans for bankers The rise of digital banking has heightened consumer demand for self-service leading to a simultaneous increase in the popularity of interactive ATMs, better known as ITMs. March • April 2022 9
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