Page 8 Arkansas Auto Outlook Brand Registrations Report Arkansas New Retail Car and Light Truck Registrations Third Quarter Year to date thru September Registrations Market Share (%) Registrations Market Share (%) 3Q '24 3Q '25 % change 3Q '24 3Q '25 Change YTD '24 YTD '25 % change YTD '24 YTD '25 Change TOTAL 30,853 30,711 -0.5 80,373 89,421 11.3 Cars 4,437 3,545 -20.1 14.4 11.5 -2.9 11,614 10,541 -9.2 14.5 11.8 -2.7 Light Trucks 26,416 27,166 2.8 85.6 88.5 2.9 68,759 78,880 14.7 85.5 88.2 2.7 Domestic Brands 14,989 15,652 4.4 48.5 51.0 2.5 38,864 46,127 18.7 48.4 51.6 3.2 European Brands 1,658 1,353 -18.4 5.4 4.4 -1.0 4,283 4,250 -0.8 5.3 4.8 -0.5 Japanese Brands 10,234 9,549 -6.7 33.2 31.1 -2.1 27,347 27,223 -0.5 34.0 30.4 -3.6 Other Asian Brands 3,972 4,157 4.7 12.9 13.5 0.6 9,879 11,821 19.7 12.3 13.2 0.9 Acura 193 145 -24.9 0.6 0.5 -0.1 503 454 -9.7 0.6 0.5 -0.1 Alfa Romeo 1 1 0.0 0.0 0.0 2 2 0.0 0.0 0.0 0.0 Audi 103 88 -14.6 0.3 0.3 0.0 286 261 -8.7 0.4 0.3 -0.1 BMW 279 281 0.7 0.9 0.9 0.0 928 884 -4.7 1.2 1.0 -0.2 Buick 793 838 5.7 2.6 2.7 0.1 1,807 2,536 40.3 2.2 2.8 0.6 Cadillac 321 330 2.8 1.0 1.1 0.1 833 1,092 31.1 1.0 1.2 0.2 Chevrolet 3,382 3,665 8.4 11.0 11.9 0.9 9,187 10,648 15.9 11.4 11.9 0.5 Chrysler 90 75 -16.7 0.3 0.2 -0.1 231 213 -7.8 0.3 0.2 -0.1 Dodge 377 106 -71.9 1.2 0.3 -0.9 1,043 380 -63.6 1.3 0.4 -0.9 Ford 4,170 4,472 7.2 13.5 14.6 1.1 10,801 13,313 23.3 13.4 14.9 1.5 Genesis 124 97 -21.8 0.4 0.3 -0.1 315 317 0.6 0.4 0.4 0.0 GMC 3,226 3,237 0.3 10.5 10.5 0.0 8,125 9,748 20.0 10.1 10.9 0.8 Honda 2,353 2,019 -14.2 7.6 6.6 -1.0 6,063 6,080 0.3 7.5 6.8 -0.7 Hyundai 1,906 2,085 9.4 6.2 6.8 0.6 4,784 5,861 22.5 6.0 6.6 0.6 Infiniti 128 169 32.0 0.4 0.6 0.2 352 454 29.0 0.4 0.5 0.1 Jaguar 6 2 -66.7 0.0 0.0 0.0 14 11 -21.4 0.0 0.0 0.0 Jeep 1,058 1,186 12.1 3.4 3.9 0.5 2,680 3,282 22.5 3.3 3.7 0.4 Kia 1,942 1,975 1.7 6.3 6.4 0.1 4,780 5,643 18.1 5.9 6.3 0.4 Land Rover 88 81 -8.0 0.3 0.3 0.0 262 305 16.4 0.3 0.3 0.0 Lexus 308 390 26.6 1.0 1.3 0.3 929 1,122 20.8 1.2 1.3 0.1 Lincoln 170 239 40.6 0.6 0.8 0.2 435 725 66.7 0.5 0.8 0.3 Maserati 3 1 -66.7 0.0 0.0 0.0 6 2 -66.7 0.0 0.0 0.0 Mazda 467 402 -13.9 1.5 1.3 -0.2 1,227 1,158 -5.6 1.5 1.3 -0.2 Mercedes 260 267 2.7 0.8 0.9 0.1 699 704 0.7 0.9 0.8 -0.1 MINI 17 12 -29.4 0.1 0.0 -0.1 33 25 -24.2 0.0 0.0 0.0 Mitsubishi 45 16 -64.4 0.1 0.1 0.0 117 87 -25.6 0.1 0.1 0.0 Nissan 1,965 1,943 -1.1 6.4 6.3 -0.1 5,084 4,974 -2.2 6.3 5.6 -0.7 Polestar 0 0 0.0 0.0 0.0 2 0 0.0 0.0 0.0 Porsche 51 46 -9.8 0.2 0.1 -0.1 106 155 46.2 0.1 0.2 0.1 Ram 1,055 1,179 11.8 3.4 3.8 0.4 2,991 3,386 13.2 3.7 3.8 0.1 Rivian 11 5 -54.5 0.0 0.0 0.0 63 20 -68.3 0.1 0.0 -0.1 Subaru 1,301 1,134 -12.8 4.2 3.7 -0.5 3,363 3,430 2.0 4.2 3.8 -0.4 Tesla 335 319 -4.8 1.1 1.0 -0.1 662 780 17.8 0.8 0.9 0.1 Toyota 3,474 3,331 -4.1 11.3 10.8 -0.5 9,709 9,464 -2.5 12.1 10.6 -1.5 Volkswagen 775 493 -36.4 2.5 1.6 -0.9 1,742 1,649 -5.3 2.2 1.8 -0.4 Volvo 59 73 23.7 0.2 0.2 0.0 164 214 30.5 0.2 0.2 0.0 Other 17 9 -47.1 0.1 0.2 0.1 45 42 -6.7 0.4 0.1 -0.3 Data sourced from Experian Automotive. Other Asian Brands includes Genesis, Hyundai, Kia, and VinFast. The table shows new retail light vehicle (car and light truck) registrations in the Arkansas market. Figures are shown for the Third Quarters of ‘24 and ‘25, and year to date totals. The top ten ranked brands in each change category are shaded light yellow. Vehicle registrations are recorded based on when the vehicle title information is processed, which occurs after the vehicle is sold.
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