Issue 1 • 2026 Congratulations to 2026 TIME Dealer of the Year Nominee JAMIE COBB
Administrative Offices: 10543 South Glenstone Place, Baton Rouge, LA 70810 • (800) 622-6838 • TheVersantGroup.com AADA'S ENDORSED F&I PROVIDER OF PRODUCTS, TRAINING AND INCOME DEVELOPMENT A FEW OF OUR 60+ TEAM MEMBERS: Keith Decell President Jason Rasti Executive Vice President Rick Barnett Director of Training Lee Martinez Regional Sales Director Joe Latham Territory Manager Shelley Cavin Client Relations Manager Sunny Mayhall General Counsel
Anticipate every turn In an industry that’s always evolving, your dealership can rely on our Dealer Financial Services team’s 90 years of experience to see what’s around the corner, forward-thinking insights to prepare you, and technology to keep you ahead of the curve. What would you like the power to do?® Tony Andrews, tony.andrews@bofa.com business.bofa.com/dealer ©2024 Bank of America Corporation. All rights reserved. DFS-699-AD 6942528 Investment products offered by Investment Banking Affiliates: Are Not FDIC Insured Are Not Bank Guaranteed May Lose Value “Bank of America” and “BofA Securities” are the marketing names used by the Global Banking and Global Markets divisions of Bank of America Corporation. Lending, derivatives, other commercial banking activities, and trading in certain financial instruments are performed globally by banking affiliates of Bank of America Corporation, including Bank of America, N.A., Member FDIC. Trading in securities and financial instruments, and strategic advisory, and other investment banking activities, are performed globally by investment banking affiliates of Bank of America Corporation (“Investment Banking Affiliates”), including, in the United States, BofA Securities, Inc., which is a registered broker-dealer and Member of SIPC, and, in other jurisdictions, by locally registered entities. BofA Securities, Inc. is a registered futures commission merchant with the CFTC and a member of the NFA.
5 PRESIDENT’S MESSAGE FTC Warnings Are a Compliance Wake-Up Call By Greg Kirkpatrick, President, AADA 6 CHAIRMAN’S MESSAGE We Are Stronger Together By Michael Dickerson, Chairman, AADA 8 Congratulations to 2026 TIME Dealer of the Year Nominee Jamie Cobb 9 Congratulations to 2026 Truck Dealer of the Year Nominee Patrick Jacobs 10 REGISTER TODAY! 2026 AADA Convention Let’s Reconnect & Engage ©2026 The Arkansas Automobile Dealers Association (AADA) | MBR Connect, formerly The newsLINK Group LLC. All rights reserved. Arkansas Auto Dealer is published four times per year by The newsLINK Group LLC for AADA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of AADA, its board of directors or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. Arkansas Auto Dealer is a collective work, and as such, some articles are submitted by authors who are independent of AADA. While a first‑print policy is encouraged, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at (855) 747-4003. 11 Thank You, Early 2026 Convention Sponsors! 12 2026 AADA Regional Meetings 13 2025 Christmas Gala Highlights 15 SAVE THE DATE 2026 AADA Christmas Gala 15 Follow Us on Facebook 16 Arkansas Auto Outlook Third Quarter 2025 4 Arkansas Auto Dealer
Arkansas dealers, As many of you know, on March 13, 2026, the Federal Trade Commission (FTC) announced it was sending letters to 97 auto groups nationwide, warning them of potential violations of federal advertising laws — that the prices they advertise must be the total price, including all mandatory fees, which consumers will be required to pay. The FTC did not disclose which dealerships received the letters. The FTC letters encourage dealers to review their advertising and pricing practices, including ensuring advertised prices include all fees consumers will be required to pay when buying a vehicle. At a minimum, this includes evaluating advertised prices to ensure they match actual prices charged to consumers. The letters state that the FTC will continue to monitor the marketplace and will take additional action as warranted to ensure compliance with the FTC Act and other rules the Commission enforces. This latest FTC action should serve as a reminder to all Arkansas dealers that our industry is always being closely monitored by regulators at both the federal and state levels. It is also a reminder of the critical importance that AADA, as well as NADA, serves in advocating and educating dealers on these regulatory expectations. At the state level, the Motor Vehicle Commission enforces Rule 3 on dealer advertising. Interestingly, each of the FTC warnings in the letters sent to dealers across the country are specifically addressed in this advertising rule. These FTC warnings that are also listed in Commission Rule 3 include: • The most prominent price in all ads must be the all-in price (everything except for governmental fees). This must be the out-the-door price at which any consumer can purchase the vehicle. • The FTC is not regulating the amount of doc fees, but doc fees still must be included in the all-in price. • Other information can be in the ad provided it is truthful, less prominent, properly and clearly qualified, and does not confuse ordinary consumers. These latest actions will likely be just the beginning as the FTC stressed that its announcement furthers the administration’s imperative of transparent pricing in the marketplace, and warned that dealers should expect FTC enforcement actions (which are nonpublic) to follow. AADA is strongly recommending that dealers take a very close look at their advertisements and advertising practices. The path forward is clear when it comes to advertisements: Be transparent, be proactive and get compliant! PRESIDENT’S MESSAGE Greg Kirkpatrick President, AADA FTC Warnings Are a Compliance Wake-Up Call 5 Arkansas Auto Dealer
Dear Arkansas Dealers, As I reflect on the challenges and opportunities facing our industry, one truth stands above all else: We are stronger together. The automobile dealership landscape continues to evolve at a remarkable pace. Shifting consumer expectations, emerging technologies and an ever-changing regulatory environment demand that we adapt — and no single dealership can navigate these waters alone. That is precisely why our association exists. When we pool our voices, our resources and our expertise, we become a force that cannot be ignored. But there is more work to do! I encourage every member to lean into what this association offers — attend our events, participate in our committees and bring your challenges to the table. Your perspective matters, and your involvement multiplies our impact. With this in mind, I would like to invite each dealer to attend the 2026 AADA Convention at Big Cedar Lodge on July 21-24, 2026! There is still space available, and we have an incredible roster of sponsors generously supporting our big event. Go to aadaonline.com to register today! I am honored to serve as your chairman and remain committed to advancing the interests of every member in our great association. With gratitude, Michael Dickerson CHAIRMAN’S MESSAGE Michael Dickerson Chairman, AADA We Are Stronger TOGETHER 6 Arkansas Auto Dealer
AADA is so proud of Jamie Cobb with Gwatney Buick GMC for being named the Southeast Regional Finalist for the 2026 TIME Dealer of the Year Award. He is the state’s 12th regional finalist. Arkansas dealers have had a proud history of exceptionalism throughout the 57-year history of the award. Congratulations, Jamie, and thank you for making Arkansas dealers proud! Congratulations to 2026 TIME Dealer of the Year Nominee Jamie Cobb 8 Arkansas Auto Dealer
Congratulations to 2026 Truck Dealer of the Year Nominee Patrick Jacobs AADA would like to congratulate Patrick Jacobs with Carco International Inc. in Fort Smith for his nomination as the 2026 Dealer of the Year for the American Truck Dealers. As an AADA board member, we are incredibly proud of the way Patrick represented Arkansas during the ATD Show award ceremony. Thank you, Patrick, for all you are doing for AADA and Arkansas’s truck dealers. 9 Arkansas Auto Dealer
REGISTER TODAY! 2026 AADA CONVENTION Let’s Reconnect & Engage July 21-24, 2026 Big Cedar Lodge Ridgedale, MO For registration information, sponsorship opportunities or room reservations, scan the QR code. https://tinyurl.com/aada-convention
Diamond Sponsor Thank You, Early 2026 Convention Sponsors! AADA is proud to recognize the outstanding industry partners who have already committed to sponsoring our 2026 AADA Convention. Their early support reflects the strength and growing influence of this event. SPONSORSHIP OPPORTUNITIES ARE STILL AVAILABLE With more than 275 franchised dealers represented, the AADA Convention continues to be one of the most impactful gatherings of automotive leaders in the state. To secure your company’s participation, contact Katrina Burnett at kburnett@arkautodealers.com or (501) 372-2596. Gold Sponsors CONFIRMED SPONSORS Silver Sponsors Platinum Sponsor 11 Arkansas Auto Dealer
2026 AADA REGIONAL MEETINGS These regional meetings are designed to give you an update on the work AADA is doing and, more importantly, to provide a forum for you to share your thoughts on how we can better serve our members. As we visit communities across the state, you will hear the latest updates. APRIL 28 The Meteor 401 SE D St. Bentonville APRIL 29 Hardscrabble Country Club 5211 S. Cliff Dr. Fort Smith MAY 4 AADA Headquarters 600 Main St., Ste. 200 North Little Rock MAY 5 Monticello Country Club 134 Golf Course Dr. Monticello MAY 6 Blue Ember Smokehouse 801 Higdon Ferry Rd. Hot Springs MAY 7 The Lounge at Huntington Square 313 W. Huntington Ave. Jonesboro Register today at aadaonline.com! Registration is $20 per person and includes lunch. 12 Arkansas Auto Dealer
Festive décor, joyful smiles and a touch of sophistication; last year’s gala had it all! Last December, AADA hosted its annual Board of Directors and Past Chairman Christmas Gala at the Arkansas Museum of Fine Arts. One of the most anticipated association events of the year, the evening brought together past and current leadership along with valued partners for a night filled with holiday cheer. The Arkansas Museum of Fine Arts provided a stunning and sophisticated backdrop, elevating the celebration with its timeless beauty and refined atmosphere. From festive décor to plenty of laughter, smiles were everywhere, especially at the photo booth, which quickly became a crowd favorite and captured the fun, personality and joyful spirit of the night. 2025 Christmas Gala Highlights 13 Arkansas Auto Dealer
14 Arkansas Auto Dealer
Follow Us on Facebook SAVE THE DATE 2026 AADA CHRISTMAS GALA Dec. 3, 2026 Capital Hotel 111 W. Markham St. Little Rock, AR 72201 Book your room today! Call (501) 374-7474 or scan the QR code. https://www.facebook.com/ arkautodealers https://be.synxis.com/?Hotel=26842&Chain=56&group=120425ARAU 15 Arkansas Auto Dealer
100,140 108,589 116,400 112,900 2023 Actual 2024 Actual 2025 Forecast 2026 Forecast Third Quarter 2025 Released October 2025 Market Summary Forecast for State New Retail Light Vehicle Registrations UP 7.6% vs. ‘22 UP 8.4% vs. ‘23 UP 7.2% vs. ‘24 DOWN 3.0% vs. ‘25 Arkansas Auto Outlook Coverage of the Arkansas new vehicle market TM YTD '24 YTD '25 % Chg. Mkt. Share thru Sept. thru Sept. '24 to '25 YTD '25 TOTAL 80,373 89,421 11.3% Car 11,614 10,541 -9.2% 11.8% Light Truck 68,759 78,880 14.7% 88.2% Domestic 38,864 46,127 18.7% 51.6% European 4,283 4,250 -0.8% 4.8% Japanese 27,347 27,223 -0.5% 30.4% Other Asian 9,879 11,821 19.7% 13.2% Domestics consist of vehicles sold by GM, Ford, Stellantis (excluding Alfa Romeo and FIAT), Tesla, Rivian, and Lucid. Other Asian includes Genesis, Hyundai, Kia, and VinFast. Data sourced from Experian Automotive. The graph above shows annual new retail light vehicle registrations in 2023 and 2024, and Auto Outlook’s projections for 2025 and 2026. Historical data sourced from Experian Automotive. FORECAST Arkansas Market Out-Performs U.S. During First Nine Months of ‘25 Year-to-date results in state market State new retail light vehicle registrations increased 11.3% during the first nine months of this year versus a year earlier, well above the 6.1% improvement in the nation. Third quarter registrations declined slightly compared to 3Q ‘24, but still surpassed expectations. (See below for more details). Factors steering the new vehicle market At the start of this year, the outlook was relatively straightforward. Vehicle affordability was an obstacle hindering sales, while pent-up demand was a positive offset. The consensus forecast was for slow growth in new vehicle sales. However, a wildcard emerged when tariffs were imposed and the rules governing global trade policy underwent a complete overhaul. This magnitude of change lacks historical precedence and introduced several key unknowns. How quickly would manufacturers increase vehicle prices due to tariffs? How much pull-ahead demand would occur by shoppers trying to buy in advance of these anticipated price increases? How long would it take for the inflationary impacts of tariffs to circulate through the economy? And what would actual tariff rates end up being? Higher tariffs will eventually pull sales lower, but pinpointing the timing has been elusive due to the uncertainty in being able to answer these questions. Up until now, manufacturers have largely avoided price increases and many shoppers have entered the market prematurely in the expectation of higher prices in the future, contributing to stronger than expected results. But higher tariffs will eventually be a headwind for new vehicle sales. Forecast for rest of this year and 2026 New retail light vehicle registrations in the fourth quarter of this year are predicted to decline 4.4% versus the year earlier. The market is expected to increase by 7.2% for the entire year. At this point, it looks like new vehicle sales are likely to decline in 2026. More details on next year’s outlook in the 1Q ‘26 release. Tracking alternative powertrain sales The September 30, 2025 expiration of federal government BEV incentives only gave a mild boost to electric vehicle sales in the third quarter of this year. Combined BEV/PHEV share increased to 2.8% in 3Q ‘25, up from 2.5% in 2Q. BEV share will almost certainly move lower at the end of this year. Hybrid vehicle sales continue to post gains, with registrations increasing 41% during the first nine months of this year versus the year earlier. Monitoring brand sales performance State new vehicle registrations for Lincoln, Buick, Cadillac, Ford, Jeep, Hyundai, Lexus, and GMC increased by more than 20% so far this year versus year earlier. Lincoln, Buick, and Tesla fared better in the state than in the Nation (see page 4). Registrations increased by more than 54% for ten brands over the past five years: Tesla, Genesis, Lexus, Volkswagen, Cadillac, Buick, Hyundai, Kia, Mazda, and Lincoln.
Page 2 Arkansas Auto Outlook 14.8% 16.2% 21.0% -0.5% 6.4% 4.9% 8.3% 5.0% Q4 '24 Q1 '25 Q2 '25 Q3 '25 State U.S. 27,059 30,711 3Q avg. ('20 to '24) Q3 '25 Arkansas Auto Outlook Published by: Auto Outlook, Inc. PO Box 390, Exton, PA 19341 Phone: 610-640-1233 EMail: autooutlook@icloud.com Editor: Jeffrey A. Foltz Information quoted must be attributed to Arkansas Auto Outlook, published by Auto Outlook, Inc. on behalf of the Arkansas Automobile Dealers Association and must also include the statement: “Data sourced from Experian Automotive.” At Auto Outlook, we strive to provide sound and accurate analyses and forecasts based upon the data available to us. However, our forecasts are derived from thirdparty data and contain a number of assumptions made by Auto Outlook and its management, including, without limitation, the accuracy of the data compiled. As a result, Auto Outlook can make no representation or warranty with respect to the accuracy or completeness of the data we provide or the forecasts or projections that we make based upon such data. Auto Outlook expressly disclaims any such warranties, and undue reliance should not be placed on any such data, forecasts, projections, or predictions. Auto Outlook undertakes no obligation to update or revise any predictions or forecasts, whether as a result of any new data, the occurrence of future events, or otherwise. KEY TRENDS IN ARKANSAS NEW VEHICLE MARKET STATE MARKET VS. U.S. Arkansas UP 11.3% U.S. UP 6.1% Data sourced from Experian Automotive. % Change In New Retail Market YTD ‘25 thru September vs. YTD ‘24 New retail light vehicle registrations in the state increased 11.3% during the first nine months of this year versus year earlier, well above the 6.1% improvement in the Nation. QUARTERLY RESULTS QUARTERLY TREND Percent Change in Registrations vs. Year Earlier QUARTERLY PERSPECTIVE 3Q ‘25 Registrations Versus Average for Previous Five Years 3Q ‘25 registrations were above the previous five year average. Data sourced from Experian Automotive. The state market declined in 3Q ‘25 vs 3Q ‘24 while the U.S. improved.
Third Quarter 2025 Page 3 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% Electric (BEV) Plug In Hybrid (PHEV) KEY TRENDS IN ARKANSAS NEW VEHICLE MARKET MANUFACTURER MARKET SHARES COMPARISON OF STATE MARKETS BEV and PHEV Share in Selected State Markets - Third Quarter, 2025 Markets are shown from left (highest) to right (lowest) based on combined BEV and PHEV market share. Data sourced from Experian Automotive. Combined market share for BEVs and PHEVs in Arkansas was below average compared to the other markets. BEV market share was higher than 25% in Colorado and California. BEV share in the state was 2.2% and PHEV share was 0.6%. U.S. shares were 10.6% for BEVs and 2.0% for PHEVs. The graph on the left shows manufacturer market shares in the Arkansas and U.S. markets during the first nine months of this year. GM, Ford, Hyundai, Toyota, and Stellantis were top five in the state. GM market share in the state was higher than U.S. (26.9% vs. 17.2%). Ford state share also exceeded national levels. Note: MB is Mercedes- Benz and Hyundai includes Hyundai, Kia, and Genesis. Data sourced from Experian Automotive. Arkansas and U.S. Manufacturer Market Shares - YTD 2025 thru September 26.9 15.7 13.2 11.8 8.1 7.3 6.1 3.8 2.3 1.3 1.0 0.9 0.8 0.8 0.0 5.0 10.0 15.0 20.0 25.0 30.0 Market share (%) U.S. State
Page 4 Arkansas Auto Outlook 0.0 -11.4 4.4 8.0 1.0 4.8 11.6 1.5 18.8 10.0 -3.7 13.5 14.3 7.4 8.9 1.2 10.8 20.1 15.2 14.8 -5.6 -5.3 -4.7 -2.5 -2.2 0.3 0.7 2.0 13.2 15.9 17.8 18.1 20.0 20.8 22.5 22.5 23.3 31.1 40.3 66.7 Mazda Volkswagen BMW Toyota Nissan Honda Mercedes Subaru Ram Chevrolet Tesla Kia GMC Lexus Hyundai Jeep Ford Cadillac Buick Lincoln State U.S. BRANDS AND MODELS WINNERS AND LOSERS Data sourced from Experian Automotive. The graph below shows the percent change in new retail light vehicle registrations during the first nine months of this year versus the same period a year earlier in both the state (solid blue bars) and U.S. (blue outlined bars). Brands are shown from top to bottom based on the change in state registrations. KEY FACTS Four brands had increases of greater than 23% in the state market: Lincoln Buick Cadillac Ford These brands fared better in the state than in the U.S.: Lincoln up 66.7% in state vs. 14.8% in U.S. Buick up 40.3% in state vs. 15.2% in U.S. Tesla up 17.8% in state vs. 3.7% drop in U.S. Percent Change in Arkansas and U.S. New Retail Light Vehicle Registrations (Top 20 Selling Brands in State) YTD 2025 thru September vs. YTD 2024 19 Arkansas Auto Dealer
Third Quarter 2025 Page 5 225% 208% 99% 84% 78% 75% 66% 66% 55% 54% 36% 35% 31% 27% 23% 19% 14% 10% 9% 6% 6% 2% -9% -27% -39% -82% TOP SELLING MODELS Top 20 Selling Models during YTD '25 thru Sept. - Market Share and % Change in Registrations vs. YTD '24 State % chg. State % chg. Rank Model Share % '24 to '25 Rank Model Share % '24 to '25 1 Ford F-Series 6.5 27.0 11 Toyota Tacoma 1.4 42.7 2 GMC Sierra 6.1 15.5 12 Ford Bronco 1.4 57.2 3 Chevrolet Silverado 4.3 7.2 13 Kia Sportage 1.4 14.7 4 Ram Pickup 3.6 12.6 14 Ford Expedition 1.4 80.9 5 Honda CR-V 2.2 5.0 15 GMC Yukon 1.4 25.0 6 Toyota RAV4 1.8 -9.2 16 Chevrolet Equinox 1.3 97.4 7 Chevrolet Trax 1.6 13.7 17 Toyota Camry 1.3 -11.5 8 Toyota Tundra 1.5 2.7 18 Hyundai Elantra 1.3 57.5 9 Nissan Rogue 1.5 -1.1 19 Subaru Outback 1.2 -10.0 10 Hyundai Tucson 1.4 31.1 20 Hyundai Santa Fe 1.2 11.7 BRANDS AND MODELS Table on the left presents the top 20 selling models in the state during the first nine months of 2025. Share of industry registrations and the percent change versus the same period in 2024 are also shown. Models with the five largest percentage increase are shaded blue. Data sourced from Experian Automotive. The graph below shows the percent change in new vehicle registrations during a five year period (ytd 2025 thru September vs. the same period in 2020). This five year stretch was one of the most tumultuous periods the industry has ever faced. A global pandemic ensued in early 2020, followed by a sharp economic downturn, a surge in new vehicle sales, microchip shortage and supply chain issues which slashed production, rising inflation and high interest rates that dented affordability, and beginning this year, changing global trade policies. In addition, BEV sales increased and Tesla became a high-volume selling brand. The challenges were formidable, and as demonstrated below, some brands weathered the storm better than others. Data sourced from Experian Automotive. LONG TERM TRENDS Brands on this side of the graph have out-performed the overall market which increased 14% Brands on this side of the graph have under-performed the overall market which increased 14% Five Year Percent Change in Arkansas New Retail Light Vehicle Registrations for Top 25 Selling Brands YTD 2025 thru September vs. YTD ‘2020
Page 6 Arkansas Auto Outlook BRANDS AND MODELS TOP TEN RANKINGS IN STATE MARKET - YTD 2025 THRU SEPTEMBER The graphs below show top ten selling brands and models during the first nine months of this year for three powertrain classifications - ICE (internal combustion engines), Hybrids (including plug-in hybrids), and BEVs (battery electric vehicles). Ford was the top selling brand for ICE vehicles and GMC Sierra was the number one model. Toyota and Camry were leaders for hybrids. Tesla and Model Y were the top-sellers for BEVs. ICE VEHICLES (includes gasoline and diesel engines) Market Share for Top 10 Brands Market Share for Top 10 Models HYBRID VEHICLES (includes plug-ins and excludes mild hybrids) Market Share for Top 10 Brands Market Share for Top 10 Models BATTERY ELECTRIC VEHICLES Market Share for Top 10 Brands Market Share for Top 10 Models Data sourced from Experian Automotive. Hybrid registrations exclude mild hybrids. Subaru 4.2% Ram4.3% Honda5.6% Nissan 6.3% Hyundai 6.4% Toyota 6.5% Kia6.5% GMC12.3% Chevrolet 13.4% Ford15.3% Toyota Tundra 1.4% GMC Yukon1.6% Ford Expedition 1.6% Ford Bronco 1.6% Nissan Rogue 1.7% Chevrolet Trax 1.9% Ram Pickup 4.2% Chevrolet Silverado 4.8% Ford F-Series 6.6% GMC Sierra 7.0% BMW0.7% Mazda1.1% Subaru 1.3% Lincoln 1.4% Lexus2.5% Kia4.9% Hyundai 7.9% Ford12.4% Honda 17.8% Toyota 46.9% Hyundai Tucson 3.2% Toyota Sienna 3.4% Honda Civic 3.6% Honda Accord 3.6% Ford Maverick 4.4% Toyota Land Cruiser 4.6% Ford F-Series 6.9% Toyota RAV4 7.6% Honda CR-V 10.6% Toyota Camry 12.6% BMW1.9% Subaru 2.0% Volkswagen 2.0% Kia3.5% GMC4.9% Hyundai 5.4% Cadillac 7.8% Chevrolet 9.8% Ford11.5% Tesla 41.2% Chevrolet Blazer EV 3.0% GMC Hummer3.3% Cadillac Lyriq3.3% Hyundai Ioniq 5 3.5% Tesla Cybertruck3.7% Ford F-Series Lightning 4.6% Chevrolet Equinox 4.8% Ford Mustang Mach-E 6.6% Tesla Model 3 9.4% Tesla Model Y 25.9% 21 Arkansas Auto Dealer
Third Quarter 2025 Page 7 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% Q4 '20 Q1 '21 Q2 '21 Q3 '21 Q4 '21 Q1 '22 Q2 '22 Q3 '22 Q4 '22 Q1 '23 Q2 '23 Q3 '23 Q4 '23 Q1 '24 Q2 '24 Q3 '24 Q4 '24 Q1 '25 Q2 '25 Q3 '25 Electric (BEV) Hybrid Plug In Hybrid (PHEV) BEV, PHEV, AND HYBRID MARKET SHARE Percent Share of Industry Registrations by Powertrain Type Data sourced from Experian Automotive. Hybrid registrations exclude mild hybrids. FLAT ALTERNATIVE POWERTRAIN MARKET FIVE KEY TRENDS 1. 2. 3. 4. 5. Hybrid vehicles continued to post gains. Hybrid share was 9.8% so far this year, up 2.1 points vs. year earlier. BEV share was just 2.2% in 3Q ‘25, up slightly vs. year-earlier and 2Q ‘25. The graph below shows ICE, hybrid (excluding plug-ins), and combined BEV and PHEV share for eight main segments Hybrids accounted for more than 24% of registrations in the Non Luxury Car and Van segments. BEV and PHEV share was highest in luxury segments (right side of the graph). POWERTRAIN SHARES FOR VEHICLE SEGMENTS Percent Share of Segment Registrations by Powertrain Type - YTD 2025 thru September The graph above shows market share by powertrain type for eight vehicle segments. Gray bars show ICE market share, green is hybrids, and blue is combined share for BEVs and PHEVs. Luxury segments are shown on the right side of the graph. BEV/PHEV share exceeded 22% for Luxury Cars and Small Luxury SUVs. Data sourced from Experian Automotive. Non Luxury Cars Pickups Vans Small Non Luxury SUVs Mid Size and Large Non Luxury SUVs Luxury Cars Small Luxury SUVs Mid Size and Large Luxury SUVs ICE 73.6% 93.2% 72.9% 86.9% 91.5% 74.8% 67.0% 85.9% Hybrid 25.6% 5.7% 24.0% 11.2% 7.1% 3.2% 2.4% 6.0% BEVs + PHEVs 0.8% 1.1% 3.1% 2.0% 1.4% 22.0% 30.6% 8.1% 73.6% 93.2% 72.9% 86.9% 91.5% 74.8% 67.0% 85.9% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% % share of segment YTD thru September YTD '24 YTD '25 Hybrid 7.7% 9.8% Electric (BEV) 1.9% 2.1% Plug In Hybrid (PHEV) 0.4% 0.6% Quarterly 2Q '25 3Q '25 Hybrid 10.0% 9.9% Electric (BEV) 1.9% 2.2% Plug In Hybrid (PHEV) 0.6% 0.6%
Page 8 Arkansas Auto Outlook Brand Registrations Report Arkansas New Retail Car and Light Truck Registrations Third Quarter Year to date thru September Registrations Market Share (%) Registrations Market Share (%) 3Q '24 3Q '25 % change 3Q '24 3Q '25 Change YTD '24 YTD '25 % change YTD '24 YTD '25 Change TOTAL 30,853 30,711 -0.5 80,373 89,421 11.3 Cars 4,437 3,545 -20.1 14.4 11.5 -2.9 11,614 10,541 -9.2 14.5 11.8 -2.7 Light Trucks 26,416 27,166 2.8 85.6 88.5 2.9 68,759 78,880 14.7 85.5 88.2 2.7 Domestic Brands 14,989 15,652 4.4 48.5 51.0 2.5 38,864 46,127 18.7 48.4 51.6 3.2 European Brands 1,658 1,353 -18.4 5.4 4.4 -1.0 4,283 4,250 -0.8 5.3 4.8 -0.5 Japanese Brands 10,234 9,549 -6.7 33.2 31.1 -2.1 27,347 27,223 -0.5 34.0 30.4 -3.6 Other Asian Brands 3,972 4,157 4.7 12.9 13.5 0.6 9,879 11,821 19.7 12.3 13.2 0.9 Acura 193 145 -24.9 0.6 0.5 -0.1 503 454 -9.7 0.6 0.5 -0.1 Alfa Romeo 1 1 0.0 0.0 0.0 2 2 0.0 0.0 0.0 0.0 Audi 103 88 -14.6 0.3 0.3 0.0 286 261 -8.7 0.4 0.3 -0.1 BMW 279 281 0.7 0.9 0.9 0.0 928 884 -4.7 1.2 1.0 -0.2 Buick 793 838 5.7 2.6 2.7 0.1 1,807 2,536 40.3 2.2 2.8 0.6 Cadillac 321 330 2.8 1.0 1.1 0.1 833 1,092 31.1 1.0 1.2 0.2 Chevrolet 3,382 3,665 8.4 11.0 11.9 0.9 9,187 10,648 15.9 11.4 11.9 0.5 Chrysler 90 75 -16.7 0.3 0.2 -0.1 231 213 -7.8 0.3 0.2 -0.1 Dodge 377 106 -71.9 1.2 0.3 -0.9 1,043 380 -63.6 1.3 0.4 -0.9 Ford 4,170 4,472 7.2 13.5 14.6 1.1 10,801 13,313 23.3 13.4 14.9 1.5 Genesis 124 97 -21.8 0.4 0.3 -0.1 315 317 0.6 0.4 0.4 0.0 GMC 3,226 3,237 0.3 10.5 10.5 0.0 8,125 9,748 20.0 10.1 10.9 0.8 Honda 2,353 2,019 -14.2 7.6 6.6 -1.0 6,063 6,080 0.3 7.5 6.8 -0.7 Hyundai 1,906 2,085 9.4 6.2 6.8 0.6 4,784 5,861 22.5 6.0 6.6 0.6 Infiniti 128 169 32.0 0.4 0.6 0.2 352 454 29.0 0.4 0.5 0.1 Jaguar 6 2 -66.7 0.0 0.0 0.0 14 11 -21.4 0.0 0.0 0.0 Jeep 1,058 1,186 12.1 3.4 3.9 0.5 2,680 3,282 22.5 3.3 3.7 0.4 Kia 1,942 1,975 1.7 6.3 6.4 0.1 4,780 5,643 18.1 5.9 6.3 0.4 Land Rover 88 81 -8.0 0.3 0.3 0.0 262 305 16.4 0.3 0.3 0.0 Lexus 308 390 26.6 1.0 1.3 0.3 929 1,122 20.8 1.2 1.3 0.1 Lincoln 170 239 40.6 0.6 0.8 0.2 435 725 66.7 0.5 0.8 0.3 Maserati 3 1 -66.7 0.0 0.0 0.0 6 2 -66.7 0.0 0.0 0.0 Mazda 467 402 -13.9 1.5 1.3 -0.2 1,227 1,158 -5.6 1.5 1.3 -0.2 Mercedes 260 267 2.7 0.8 0.9 0.1 699 704 0.7 0.9 0.8 -0.1 MINI 17 12 -29.4 0.1 0.0 -0.1 33 25 -24.2 0.0 0.0 0.0 Mitsubishi 45 16 -64.4 0.1 0.1 0.0 117 87 -25.6 0.1 0.1 0.0 Nissan 1,965 1,943 -1.1 6.4 6.3 -0.1 5,084 4,974 -2.2 6.3 5.6 -0.7 Polestar 0 0 0.0 0.0 0.0 2 0 0.0 0.0 0.0 Porsche 51 46 -9.8 0.2 0.1 -0.1 106 155 46.2 0.1 0.2 0.1 Ram 1,055 1,179 11.8 3.4 3.8 0.4 2,991 3,386 13.2 3.7 3.8 0.1 Rivian 11 5 -54.5 0.0 0.0 0.0 63 20 -68.3 0.1 0.0 -0.1 Subaru 1,301 1,134 -12.8 4.2 3.7 -0.5 3,363 3,430 2.0 4.2 3.8 -0.4 Tesla 335 319 -4.8 1.1 1.0 -0.1 662 780 17.8 0.8 0.9 0.1 Toyota 3,474 3,331 -4.1 11.3 10.8 -0.5 9,709 9,464 -2.5 12.1 10.6 -1.5 Volkswagen 775 493 -36.4 2.5 1.6 -0.9 1,742 1,649 -5.3 2.2 1.8 -0.4 Volvo 59 73 23.7 0.2 0.2 0.0 164 214 30.5 0.2 0.2 0.0 Other 17 9 -47.1 0.1 0.2 0.1 45 42 -6.7 0.4 0.1 -0.3 Data sourced from Experian Automotive. Other Asian Brands includes Genesis, Hyundai, Kia, and VinFast. The table shows new retail light vehicle (car and light truck) registrations in the Arkansas market. Figures are shown for the Third Quarters of ‘24 and ‘25, and year to date totals. The top ten ranked brands in each change category are shaded light yellow. Vehicle registrations are recorded based on when the vehicle title information is processed, which occurs after the vehicle is sold.
600 Main St., Ste. 200 North Little Rock, AR 72114 This magazine is designed and published by MBR Connect, formerly The newsLINK Group LLC | (855) 747-4003 Truist.com/DealerServices The auto retail industry is more complex than ever. We’re here to help you make the right moves. From adopting AI to navigating economic uncertainty, auto dealers today face unique challenges. Truist Dealer Services knows this industry inside and out—and more importantly, we’re invested in knowing you. Truist Bank, Member FDIC and Equal Housing Lender. © 2025 Truist Financial Corporation. TRUIST, the Truist logo and Truist Purple are service marks of Truist Financial Corporation. All rights reserved.
www.thenewslinkgroup.orgRkJQdWJsaXNoZXIy MTg3NDExNQ==