Page 4 Arkansas Auto Outlook % Change in State Registrations for Top 20 Brands- YTD '26 thru June vs. YTD '25 Quarterly Results Largest % increases from 1Q '26 to 2Q '26 Tesla Up 76.2% Mazda Up 17.6% Lincoln Up 15.8% Honda Up 15.6% Buick Up 14.8% Nissan Up 11.4% Kia Up 10.9% Cadillac Up 3.9% Subaru Up 3.0% Jeep Up 1.7% Arkansas and U.S. Market Shares for Top 15 Brands in State - YTD '26 thru June Cadillac, -31.9% Volkswagen, -28.1% Buick, -21.5% Honda, -11.3% Subaru, -11.3% GMC, -8.8% Chevrolet, -6.5% Ford, -4.3% Mazda, -3.3% Hyundai, -2.7% Lincoln, -1.6% Kia, 1.6% Toyota, 3.4% BMW, 4.7% Ram, 5.1% Lexus, 7.9% Jeep, 10.1% Mercedes-Benz, 17.8% Tesla, 23.2% Nissan, 28.3% 14.9 11.5 11.1 10.4 6.8 6.6 6.5 6.3 4.1 4.1 3.6 2.3 1.5 1.4 1.3 0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 U.S. State BRANDS AND MODELS The primary metric used to identify winning and losing brands is the percent change in registrations vs. year earlier, shown on the graph below. Nissan and Tesla were the biggest gainers so far this year among the top 20 brands. But this snapshot does not capture the shorter term trend in sales. Year to date registrations for a brand may have posted a decline, but if growth picked up during the most recent quarter, that’s significant. The table below shows the ten brands with the largest increases, or smallest declines, from the first to the second quarters of last year. Data for all brands are shown on page 8. WINNERS AND LOSERS TOP SELLING BRANDS Largest % increases during YTD ‘26 vs. YTD ‘25: Nissan, Tesla, MercedesBenz, Jeep, and Lexus. Largest % increases in 2Q ‘26 vs. 1Q ‘26: Tesla, Mazda, Lincoln, Honda, and Buick. Data sourced from Experian Automotive. Data sourced from Experian Automotive. Red circles show Arkansas market share. U.S. market share is represented by the gray bars. Ford, Chevrolet, Toyota, GMC, and Nissan were the top five selling brands in the state so far this year. GMC state share was well above U.S. levels. Cadillac had a relatively big decline in the first half of ‘26 (down 31.9%), but registrations trended higher in 2Q (up 3.9% vs. 1Q). 20 Arkansas Auto Dealer
RkJQdWJsaXNoZXIy MTg3NDExNQ==