Second Quarter 2026 Page 5 Toyota, -1991 Honda, -1877 Tesla, -1639 BMW, -764 Mazda, -728 Lexus, -718 Mercedes-Benz, -592 Subaru, -416 Audi, -339 Volvo, -253 Acura, -234 Volkswagen, -228 Land Rover, -185 Porsche, -152 Mitsubishi, -149 Genesis, -118 Cadillac, -31 Dodge, -27 Chrysler, -17 Lincoln, 44 Infiniti, 107 Kia, 379 Jeep, 412 Hyundai, 528 Buick, 747 Ram, 878 Chevrolet, 908 Nissan, 963 Ford, 2321 GMC, 3492 -4,000 -2,000 0 2,000 4,000 Actual registrations minus target (state industry registrations times U.S. market share) Top 20 Selling Models during YTD '26 thru June - Market Share and % Change in Registrations vs. YTD '25 State % chg. State % chg. Rank Model Share % '25 to '26 Rank Model Share % '25 to '26 1 Ford F-Series 6.4 -7.3 11 Ford Explorer 1.4 22.4 2 GMC Sierra 6.0 -4.8 12 Toyota RAV4 1.4 -29.2 3 Chevrolet Silverado 4.3 -3.0 13 Ford Bronco 1.4 -3.0 4 Ram Pickup 3.9 5.1 14 Toyota Tundra 1.4 -11.7 5 Honda CR-V 2.0 -15.4 15 Chevrolet Equinox 1.4 4.7 6 Nissan Rogue 1.9 49.2 16 Hyundai Elantra 1.4 1.3 7 Toyota Tacoma 1.7 20.8 17 Toyota Camry 1.3 -2.7 8 Hyundai Tucson 1.6 1.6 18 Chevrolet Traverse 1.3 62.9 9 Chevrolet Trax 1.6 -7.6 19 Kia Telluride 1.3 15.9 10 Kia K4 1.5 27.1 20 Ford Expedition 1.3 -14.6 BRANDS AND MODELS TOP SELLING MODELS Table on the left presents the top 20 selling models in the state during the first six months of this year. Share of industry registrations and the percent change versus the same period a year earlier are also shown. Models with the five largest percentage increase are shaded blue. Data sourced from Experian Automotive. The graph below provides an indicator of brands that are popular in Arkansas (relative to the National standard), and those that are not. Here’s how it works: For the top 30 selling brands, each brand’s share of the U.S. market is multiplied by industry retail registrations in the state during the first six months of this year. This yields a “target” for the state market. Target registrations are subtracted from actual registrations to derive the measurement of sales performance. Brands at the top of the graph (i.e., GMC, Ford, Nissan, Chevrolet, and Ram) are relatively strong sellers in the state, with actual registrations exceeding calculated targets by large margins. For instance, GMC registrations exceeded the target by 3,492 units. Arkansas Retail Market Performance based on registrations during YTD 2026 thru June Actual registrations minus target (state industry registrations times U.S. market share) Data sourced from Experian Automotive. 1. GMC 2. Ford 3. Nissan 4. Chevrolet 5. Ram BRAND SALES PERFORMANCE 21 Arkansas Auto Dealer
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