Covering First Quarter 2026 Page 6 BRAND REGISTRATIONS Detailed Results for All Brands in California Market The table above shows new light vehicle (car and light truck) registrations in California. Figures are shown for the first quarters of 2025 and 2026, and annual totals in 2024 and 2025. Vehicle registrations are recorded based on when the vehicle title information is processed by the state, which typically occurs after the vehicle is sold. The top ten ranked brands for change in market share are shaded yellow. Historical figures have been updated since the previous release. California Auto Outlook Published by: Auto Outlook, Inc., PO Box 390 Exton, PA 19341 Phone 610-640-1233 Email: autooutlook@icloud.com Any material quoted must be attributed to California Auto Outlook, published by Auto Outlook, Inc. on behalf of the California New Car Dealers Association. Data source must also be shown as “Data sourced from Experian Automotive.” Please contact CNCDA with any questions or comments regarding the publication. Copyright: Auto Outlook, Inc. April 2026. At Auto Outlook, we strive to provide sound and accurate analyses and forecasts based upon the data available to us. However, our forecasts are derived from third-party data and contain a number of assumptions made by Auto Outlook and its management, including, without limitation, the accuracy of the data compiled. As a result, Auto Outlook can make no representation or warranty with respect to the accuracy or completeness of the data we provide or the forecasts or projections that we make based upon such data. Auto Outlook expressly disclaims any such warranties, and undue reliance should not be placed on any such data, forecasts, projections, or predictions. Auto Outlook undertakes no obligation to update or revise any predictions or forecasts, whether as a result of any new data, the occurrence of future events, or otherwise. California New Car and Light Truck Registrations First Quarter Annual Totals Registrations Market Share (%) Registrations Market Share (%) 1Q '25 1Q '26 % Change 1Q '25 1Q '26 Change 2024 2025 % Change 2024 2025 Change TOTAL 457,525 416,810 -8.9 1,748,162 1,801,879 3.1 Acura 4,216 3,904 -7.4 0.9 0.9 0.0 13,578 17,142 26.2 0.8 1.0 0.2 Alfa Romeo 144 105 -27.1 0.0 0.0 0.0 870 486 -44.1 0.0 0.0 0.0 Audi 8,173 5,932 -27.4 1.8 1.4 -0.4 33,521 31,556 -5.9 1.9 1.8 -0.1 BMW 17,385 15,960 -8.2 3.8 3.8 0.0 64,846 65,149 0.5 3.7 3.6 -0.1 Buick 2,545 2,476 -2.7 0.6 0.6 0.0 5,735 9,020 57.3 0.3 0.5 0.2 Cadillac 4,379 3,492 -20.3 1.0 0.8 -0.2 13,622 16,514 21.2 0.8 0.9 0.1 Chevrolet 28,296 24,326 -14.0 6.2 5.8 -0.4 106,940 113,758 6.4 6.1 6.3 0.2 Chrysler 1,634 1,701 4.1 0.4 0.4 0.0 4,648 3,727 -19.8 0.3 0.2 -0.1 Dodge 2,015 1,665 -17.4 0.4 0.4 0.0 13,240 6,076 -54.1 0.8 0.3 -0.5 Ford 33,562 32,864 -2.1 7.3 7.9 0.6 127,527 137,602 7.9 7.3 7.6 0.3 Genesis 2,482 2,735 10.2 0.5 0.7 0.2 7,379 9,134 23.8 0.4 0.5 0.1 GMC 9,828 9,214 -6.2 2.1 2.2 0.1 36,237 37,359 3.1 2.1 2.1 0.0 Honda 49,714 43,434 -12.6 10.9 10.4 -0.5 191,784 194,092 1.2 11.0 10.8 -0.2 Hyundai 21,254 20,084 -5.5 4.6 4.8 0.2 79,564 89,386 12.3 4.6 5.0 0.4 Ineos 234 269 15.0 0.1 0.1 0.0 833 774 -7.1 0.0 0.0 0.0 Infiniti 916 750 -18.1 0.2 0.2 0.0 4,510 3,120 -30.8 0.3 0.2 -0.1 Jeep 9,447 7,998 -15.3 2.1 1.9 -0.2 29,056 35,866 23.4 1.7 2.0 0.3 Kia 23,166 21,392 -7.7 5.1 5.1 0.0 84,039 90,858 8.1 4.8 5.0 0.2 Land Rover 4,460 3,346 -25.0 1.0 0.8 -0.2 13,750 15,017 9.2 0.8 0.8 0.0 Lexus 15,472 16,594 7.3 3.4 4.0 0.6 62,598 65,475 4.6 3.6 3.6 0.0 Lincoln 1,097 1,050 -4.3 0.2 0.3 0.1 4,904 4,770 -2.7 0.3 0.3 0.0 Lucid 959 1,315 37.1 0.2 0.3 0.1 2,463 3,915 59.0 0.1 0.2 0.1 Mazda 11,494 10,702 -6.9 2.5 2.6 0.1 39,108 41,737 6.7 2.2 2.3 0.1 Mercedes-Benz 19,272 18,329 -4.9 4.2 4.4 0.2 68,426 73,232 7.0 3.9 4.1 0.2 MINI 1,023 949 -7.2 0.2 0.2 0.0 4,023 4,280 6.4 0.2 0.2 0.0 Mitsubishi 1,149 1,409 22.6 0.3 0.3 0.0 2,922 3,099 6.1 0.2 0.2 0.0 Nissan 20,073 17,118 -14.7 4.4 4.1 -0.3 68,314 71,133 4.1 3.9 3.9 0.0 Polestar 316 219 -30.7 0.1 0.1 0.0 1,957 1,139 -41.8 0.1 0.1 0.0 Porsche 4,877 4,135 -15.2 1.1 1.0 -0.1 16,906 16,933 0.2 1.0 0.9 -0.1 Ram 6,378 5,584 -12.4 1.4 1.3 -0.1 22,080 24,392 10.5 1.3 1.4 0.1 Rivian 2,872 1,841 -35.9 0.6 0.4 -0.2 12,027 11,134 -7.4 0.7 0.6 -0.1 Subaru 15,944 13,336 -16.4 3.5 3.2 -0.3 60,311 55,229 -8.4 3.4 3.1 -0.3 Tesla 42,211 31,958 -24.3 9.2 7.7 -1.5 202,839 179,573 -11.5 11.6 10.0 -1.6 Toyota 76,555 79,250 3.5 16.7 19.0 2.3 288,626 321,777 11.5 16.5 17.9 1.4 Volkswagen 8,140 6,301 -22.6 1.8 1.5 -0.3 31,817 28,565 -10.2 1.8 1.6 -0.2 Volvo 3,726 3,992 7.1 0.8 1.0 0.2 14,685 12,861 -12.4 0.8 0.7 -0.1 Other 2,117 1,081 -48.9 0.5 0.3 -0.2 12,477 5,999 -51.9 0.7 0.3 -0.4 Data sourced from Experian Automotive. 33 California New Car Dealer Quarterly
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