Page 5 California Auto Outlook 3.7% 4.2% 2.5% 3.8% 2.4% 2.4% 6.1% 2.1% 5.4% 5.4% 11.0% 2.8% 11.8% 7.9% 13.8% 1.9% 2.2% 2.6% 3.2% 3.8% 4.0% 4.1% 4.4% 4.8% 5.1% 5.8% 7.7% 7.9% 10.4% 19.0% 0.0% 6.0% 12.0% 18.0% Jeep GMC Mazda Subaru BMW Lexus Nissan Mercedes-Benz Hyundai Kia Chevrolet Tesla Ford Honda Toyota Market Share State U.S. BRAND SUMMARY Registrations Increased for Seven of Top 30 Selling Brands; Toyota, Honda, and Ford are Market Leaders Registrations increased for Lucid, Mitsubishi, Genesis, Lexus, Volvo, Chrysler, and Toyota. California and U.S. Market Share - YTD ‘26 thru March (Top 15 selling brands in CA) Percent Change in Brand Registrations YTD ‘26 thru March vs. YTD ‘25 (Top 30 selling brands in CA) Data sourced from Experian Automotive. Toyota, Honda, Ford, Tesla, and Chevrolet were market share leaders in California. -35.9% -27.4% -25.0% -24.3% -22.6% -20.3% -17.4% -16.4% -15.3% -15.2% -14.7% -14.0% -12.6% -12.4% -8.2% -7.7% -7.4% -6.9% -6.2% -5.5% -4.9% -2.7% -2.1% 3.5% 4.1% 7.1% 7.3% 10.2% 22.6% 37.1% Rivian Audi Land Rover Tesla Volkswagen Cadillac Dodge Subaru Jeep Porsche Nissan Chevrolet Honda Ram BMW Kia Acura Mazda GMC Hyundai Mercedes-Benz Buick Ford Toyota Chrysler Volvo Lexus Genesis Mitsubishi Lucid 32 California New Car Dealer Quarterly
RkJQdWJsaXNoZXIy MTg3NDExNQ==