Page 6 California Auto Outlook BRAND REGISTRATIONS Detailed Results for All Brands in California Market The table above shows new light vehicle (car and light truck) registrations in California. Figures are shown for the second quarters of 2025 and 2026, and year to date totals. Vehicle registrations are recorded based on when the vehicle title information is processed by the state, which typically occurs after the vehicle is sold. The top ten ranked brands for change in market share are shaded yellow. Historical figures have been updated since the previous release. California Auto Outlook Published by: Auto Outlook, Inc., PO Box 390 Exton, PA 19341 Phone 610-640-1233 Email: autooutlook@icloud.com Any material quoted must be attributed to California Auto Outlook, published by Auto Outlook, Inc. on behalf of the California New Car Dealers Association. Data source must also be shown as “Data sourced from Experian Automotive.” Please contact CNCDA with any questions or comments regarding the publication. Copyright: Auto Outlook, Inc. July 2026. At Auto Outlook, we strive to provide sound and accurate analyses and forecasts based upon the data available to us. However, our forecasts are derived from third-party data and contain a number of assumptions made by Auto Outlook and its management, including, without limitation, the accuracy of the data compiled. As a result, Auto Outlook can make no representation or warranty with respect to the accuracy or completeness of the data we provide or the forecasts or projections that we make based upon such data. Auto Outlook expressly disclaims any such warranties, and undue reliance should not be placed on any such data, forecasts, projections, or predictions. Auto Outlook undertakes no obligation to update or revise any predictions or forecasts, whether as a result of any new data, the occurrence of future events, or otherwise. California New Car and Light Truck Registrations Second Quarter Year to date thru June Registrations Market Share (%) Registrations Market Share (%) 2Q '25 2Q '26 % Change 2Q '25 2Q '26 Change YTD '25 YTD '26 % Change YTD '25 YTD '26 Change TOTAL 479,186 449,210 -6.3 936,543 864,848 -7.7 Acura 5,339 3,775 -29.3 1.1 0.8 -0.3 9,554 7,649 -19.9 1.0 0.9 -0.1 Alfa Romeo 112 91 -18.8 0.0 0.0 0.0 256 192 -25.0 0.0 0.0 0.0 Audi 7,262 5,844 -19.5 1.5 1.3 -0.2 15,428 11,766 -23.7 1.6 1.4 -0.2 BMW 16,519 16,957 2.7 3.4 3.8 0.4 33,904 32,879 -3.0 3.6 3.8 0.2 Buick 3,550 1,918 -46.0 0.7 0.4 -0.3 6,095 4,388 -28.0 0.7 0.5 -0.2 Cadillac 3,997 4,073 1.9 0.8 0.9 0.1 8,372 7,484 -10.6 0.9 0.9 0.0 Chevrolet 33,416 27,082 -19.0 7.0 6.0 -1.0 61,704 51,269 -16.9 6.6 5.9 -0.7 Chrysler 1,071 1,256 17.3 0.2 0.3 0.1 2,705 2,955 9.2 0.3 0.3 0.0 Dodge 1,674 901 -46.2 0.3 0.2 -0.1 3,689 2,564 -30.5 0.4 0.3 -0.1 Ferrari 143 173 21.0 0.0 0.0 0.0 238 319 34.0 0.0 0.0 0.0 Ford 37,809 31,422 -16.9 7.9 7.0 -0.9 71,310 64,063 -10.2 7.6 7.4 -0.2 Genesis 2,240 2,148 -4.1 0.5 0.5 0.0 4,722 4,843 2.6 0.5 0.6 0.1 GMC 9,522 9,557 0.4 2.0 2.1 0.1 19,345 18,726 -3.2 2.1 2.2 0.1 Honda 54,078 51,369 -5.0 11.3 11.4 0.1 103,780 94,558 -8.9 11.1 10.9 -0.2 Hyundai 24,094 22,747 -5.6 5.0 5.1 0.1 45,341 42,763 -5.7 4.8 4.9 0.1 Ineos 172 173 0.6 0.0 0.0 0.0 406 441 8.6 0.0 0.1 0.1 Infiniti 845 689 -18.5 0.2 0.2 0.0 1,761 1,395 -20.8 0.2 0.2 0.0 Jeep 11,916 7,697 -35.4 2.5 1.7 -0.8 21,362 15,686 -26.6 2.3 1.8 -0.5 Kia 22,588 23,975 6.1 4.7 5.3 0.6 45,754 45,346 -0.9 4.9 5.2 0.3 Land Rover 3,920 3,333 -15.0 0.8 0.7 -0.1 8,376 6,676 -20.3 0.9 0.8 -0.1 Lexus 18,277 16,270 -11.0 3.8 3.6 -0.2 33,751 32,828 -2.7 3.6 3.8 0.2 Lincoln 1,700 986 -42.0 0.4 0.2 -0.2 2,797 2,020 -27.8 0.3 0.2 -0.1 Lucid 937 1,012 8.0 0.2 0.2 0.0 1,896 2,327 22.7 0.2 0.3 0.1 Mazda 11,353 10,107 -11.0 2.4 2.2 -0.2 22,820 20,790 -8.9 2.4 2.4 0.0 Mercedes-Benz 19,331 18,270 -5.5 4.0 4.1 0.1 38,601 36,412 -5.7 4.1 4.2 0.1 MINI 1,213 938 -22.7 0.3 0.2 -0.1 2,237 1,876 -16.1 0.2 0.2 0.0 Mitsubishi 938 423 -54.9 0.2 0.1 -0.1 2,087 1,830 -12.3 0.2 0.2 0.0 Nissan 19,231 17,423 -9.4 4.0 3.9 -0.1 39,290 34,243 -12.8 4.2 4.0 -0.2 Porsche 4,217 3,483 -17.4 0.9 0.8 -0.1 9,092 7,611 -16.3 1.0 0.9 -0.1 Ram 5,523 5,960 7.9 1.2 1.3 0.1 11,899 11,542 -3.0 1.3 1.3 0.0 Rivian 2,668 1,759 -34.1 0.6 0.4 -0.2 5,540 3,970 -28.3 0.6 0.5 -0.1 Subaru 15,197 14,208 -6.5 3.2 3.2 0.0 31,137 27,528 -11.6 3.3 3.2 -0.1 Tesla 41,094 45,953 11.8 8.6 10.2 1.6 83,300 77,895 -6.5 8.9 9.0 0.1 Toyota 86,490 85,237 -1.4 18.0 19.0 1.0 163,043 164,568 0.9 17.4 19.0 1.6 Volkswagen 5,508 6,560 19.1 1.1 1.5 0.4 13,647 12,863 -5.7 1.5 1.5 0.0 Volvo 3,423 4,174 21.9 0.7 0.9 0.2 7,148 8,161 14.2 0.8 0.9 0.1 Other 1,819 1,267 -30.3 0.4 0.3 -0.1 4,156 2,422 -41.7 0.4 0.3 -0.1 Data sourced from Experian Automotive. 32 California New Car Dealer Quarterly
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