Covering Second Quarter 2026 Page 5 3.7% 4.1% 2.6% 3.9% 2.3% 2.4% 5.8% 2.0% 5.7% 5.4% 10.9% 11.5% 3.2% 8.4% 13.7% 1.8% 2.2% 2.4% 3.2% 3.8% 3.8% 4.0% 4.2% 4.9% 5.2% 5.9% 7.4% 9.0% 10.9% 19.0% 0.0% 6.0% 12.0% 18.0% Jeep GMC Mazda Subaru Lexus BMW Nissan Mercedes-Benz Hyundai Kia Chevrolet Ford Tesla Honda Toyota Market Share State U.S. BRAND SUMMARY Registrations Increased for Five of Top 30 Selling Brands; Toyota and Honda are Market Leaders Registrations increased for Lucid, Volvo, Chrysler, Genesis, and Toyota. California and U.S. Market Share - YTD ‘26 thru June (Top 15 selling brands in CA) Percent Change in Brand Registrations YTD ‘26 thru June vs. YTD ‘25 (Top 30 selling brands in CA) Data sourced from Experian Automotive. Toyota, Honda, Tesla, Ford and Chevrolet were market share leaders in California. -30.5% -28.3% -28.0% -27.8% -26.6% -23.7% -20.3% -19.9% -16.9% -16.3% -12.8% -11.6% -10.6% -10.2% -8.9% -8.9% -6.5% -5.7% -5.7% -5.7% -3.2% -3.0% -3.0% -2.7% -0.9% 0.9% 2.6% 9.2% 14.2% 22.7% Dodge Rivian Buick Lincoln Jeep Audi Land Rover Acura Chevrolet Porsche Nissan Subaru Cadillac Ford Mazda Honda Tesla Volkswagen Hyundai Mercedes-Benz GMC BMW Ram Lexus Kia Toyota Genesis Chrysler Volvo Lucid 31 California New Car Dealer Quarterly
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