transforming the exhibit into a city-style campsite complete with activities like hide-and-seek, story time and “campfire” snacks. The Family Zone once again provided a dedicated, family-friendly space with interactive activities, including a kids’ Power Wheels track, Sim Drive racing simulators, car seat demonstrations with Britax and hands-on play areas designed to engage younger attendees while immersing them in the auto show environment. This year’s themed days and special events attracted enthusiastic crowds and diverse audiences. The Miles Per Hour Run returned as a unique indoor running experience through the show floor, drawing more than 800 participants from 12 different states. Automotive Career Day welcomed nearly 2,000 students from across Chicagoland, offering a firsthand look at the wide range of opportunities in the automotive industry. Chicago Friday Night Flights also returned as a one-of-a-kind craft beer sampling event paired with live music and full access to the show. “Chicagoland’s new-car dealers continue to set the standard, uniting to deliver one of the most prestigious auto shows in the world and standing firmly behind the local organizations that power our community,” said 2026 Chicago Auto Show Chairman Jason Roberts. “The Chicago Auto Show continues to stand out as a place where innovation, culture and consumer engagement come together. This year’s new exhibits, expanded ride-alongs and diverse displays demonstrated how the show continues to evolve alongside the industry.” In partnership with Versiti Blood Center of Illinois, the Dennis Buckley Memorial Blood Drive, a meaningful tradition spanning more than two decades, returned during the 2026 Chicago Auto Show. The drive collected 1,441 units of blood, the second-highest total in show history, helping provide lifesaving support to as many as 4,323 patients and their families while addressing critical winter shortages. Fan engagement extended well beyond the show floor. Analytics indicate that the Chicago Auto Show generated strong reach across digital and social media CATA UP TO SPEED 10
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