platforms, with millions of impressions, extensive video content and positive audience sentiment highlighting excitement around new exhibits, interactive experiences and the return of key manufacturers. The show also saw strong, growing sponsorship support for 2026, led by premier partners Cars.com and ComEd. Official sponsors included Sim Drive and Drive Chicago, with additional support from star sponsors U.S. Army and Mattress Firm, as well as supporting sponsors Renewal by Andersen and Britax. These partners played a key role in enhancing onsite activations, interactive exhibits and branded experiences, contributing to a more engaging and dynamic attendee experience throughout the show. The Chicago Auto Show is already gearing up with plans to return to McCormick Place next February. Dates for the 2027 Chicago Auto Show are Feb. 12 (First Look for Charity) and Feb. 13-21 (public show). For more information on the Chicago Auto Show, visit www.ChicagoAutoShow.com. CATA UP TO SPEED 11
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