WHO ATTENDS THE AUTO SHOW? » 55% of attendees were ages 25-55 » 44% of attendees intend to purchase within 12 months; half of those plan to purchase within 6 months » Nearly 50% of first-time visitors added a brand to their consideration list » Nearly 50% of attendees have an annual HHI of $100,000+ » Attendees spent an average of 3.2 hours at the show IMPACT OF IN-VEHICLE EXPERIENCES » 102,000+ in-vehicle experiences at the show » 36% of attendees indicated they were more likely to purchase a vehicle they test drove or rode in on-site » 33% of attendees participated in an in-vehicle experience at the show » 43% of in-vehicle participants were introduced to a new vehicle they had never considered before INFLUENCE ON PURCHASES » 82% of attendees said attending the show was helpful in their purchase decision » 52% noted continuing their research online following the show » 68% reported that a brand’s absence from the auto show impacted their purchase likelihood 2026 Chicago Auto Show BY THE NUMBERS CATA UP TO SPEED 12
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