On April 12, W. Marvin Rush became the 24th TADA member to be inducted into the TADA Hall of Legends. He was honored posthumously at the TADA Annual Conference held at the JW Marriott San Antonio Hill Country Resort and Spa. Out of the thousands of dealers who have served Texas over TADA’s 110-year history, only a handful have received the honor of being named to the Hall of Legends. The distinction is reserved for the best of the best in the industry, and Marvin Rush’s generational legacy as a commercial truck dealer certainly earned him the honor. Marvin Rush (1938-2018) was the ambitious son of a bus company owner. Following his father into the transportation industry, Marvin opened a GMC truck dealership in Houston in 1965, envisioning it as the beginning of a dealership network that would offer truck sales, leasing and service at locations across the southern United States. The company acquired its first Peterbilt franchise in 1967, and not long after, Marvin expanded the company’s offerings by founding 15 DEALERS’ CHOICE
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